06 05 2014

06 05 2014

3 Surprising Facts About Social Media Marketing

Social media is as pervasive as it is important in business today, which is why countless business owners have flocked to Facebook, Twitter and LinkedIn to promote their services and connect with customers. Many myths abound regarding best social media practices, however, making it difficult to navigate the world of digital marketing. Here are three facts business owners may not know about social media:

1. Social media is not just a young person’s game

Many entrepreneurs take to online platforms to attract young customers, who are often proclaimed as the most frequent social media users. While tweeting, posting to Facebook and linking to BuzzFeed articles may be second nature to millennials, businesses should make sure to reach out to other generations, too, and for good reason. It turns out, according to a recent report conducted by RadiumOne, millennials are actually the least likely group to interact with and share a brand’s online content.

Surprisingly, online users between the ages of 55 and 64 are most likely to engage with and share a brand’s social media content on mobile devices and desktops. Approximately 41 percent of baby boomers share companies’ social media content, while just 19 percent of millennials do the same.

2. Copy and paste outstrips Facebook and Twitter

When most people think of online sharing, they think of Facebook and Twitter. That explains why so many companies share exciting news, deals and blog posts on these and other social media outlets. This is indeed a strong foundation for a digital marketing campaign, but the RadiumOne study found that people are sharing in more ways than many think.

“We live in a world of sharing,” wrote Rupert Staines, managing director of RadiumOne. “Billions of articles, items, and links are shared every single day. However, when people think ‘sharing,’ they immediately think Facebook and Twitter. This is a mistake, and an even bigger mistake for marketers, as sharing on these networks really is just the tip of the iceberg.”

According to the study, 72 percent of people are still using the copy and paste method when sharing information rather than taking to Facebook or Twitter. The majority of copy and paste sharing on mobile devices happens on iOS systems and most often occur between the hours of 7 p.m. and 10 p.m

3. Weekdays are most popular for sharing

It’s a common myth that content is shared most often on weekends when, in theory, consumers are free to browse online and spend more time on social media. This simply isn’t true, the study found. Instead, people engage in social media sharing practices 49 percent more often on weekdays, making it important for businesses to keep their blogs, Twitter and Facebook accounts active Monday through Friday.

What’s more, users are 10 times more likely to click on content related to food or food services on Thursdays than Saturdays, and sports content is clicked on four times as often on Mondays and Tuesdays than Saturdays.

Social media continues to grow at a rapid pace, providing business owners with countless opportunities to interact with their consumer base. Busy company leaders and other professionals don’t always have time to post a well thought out and shareable piece of content, however, which is why there has been a sharp rise in social media positions throughout the business world. Hiring a professional dedicated to fielding social media requests and engaging with consumers may be a great move, but it’s not necessarily cheap. Those interested in exploring their financial options in order to gain access to more working capital should contact National Funding to find out more.


  • 3 ways small businesses lose money

    3 Common Ways Small Businesses Waste Money

    Running a small business can be incredibly rewarding. At the same time, though, it can also be really difficult. Few people are experts in every aspect of entrepreneurship. For example, you might be amazing at sales, but accounting isn't your strong suit. In any case, lack of information and expertise results in profit loss for… […]

  • Business functions simplified

    Simplify These 6 Business Functions By Moving Them To The Cloud

    As a small business owner, the more time and money you can save without sacrificing quality, the better. That's why cloud-based technologies have become so popular among business leaders. They are inexpensive, easily accessible and generally uncomplicated to use. Entrepreneur contributor Andre Lavoie pointed out that, because the cloud allows people to access files from… […]

  • Prepare your landscape business for summer

    4 Ways To Prepare Your Landscaping Business For Summer

    As the winter months come to a close, home and business owners will begin to ponder their lawns and gardens. They know their landscaping is important for inspiring positive first impressions of their property. And who will they turn to for the landscaping tune-up? Your landscaping company, of course! As such, now is the time… […]

  • Gain Social Media Followers

    7 Ways To Attract More Social Media Followers For Small Businesses

    Social media platforms like Twitter, Facebook, YouTube, and LinkedIn are wonderful ways to connect with your customers, answer their questions and alert them when you have a new product or a sale. However, the benefits of social media can only truly be realized if you have a following. Creating a social media account is only the… […]

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.