Although many small business owners take out a merchant cash advance or working capital loan to help fund advertising efforts, only 3 percent of that financing goes to online marketing right now. However, that may soon change. According to a new article by Tech Crunch, Facebook is starting a new phase of its small business education program and will send a small business team out to spread awareness on Facebook marketing tools.
The company’s goal with these new efforts is to improve their bottom line as they hope drawing in enough smaller budgets to the social network will eventually have a larger financial impact. To accomplish this, the company is sending Facebook employees out to talk to local business owners and traditional mom-and-pop shop owners about ways to use social media to improve business.
Currently, about 5 million small businesses have a Facebook page and 2 billion connections have been made between people who use social media and small businesses on Facebook. In addition, small business Facebook pages get an average of 645 million views and 13 million comments a week, according to Facebook’s data.
Small business owners looking to bolster their advertising efforts by promoting their pages on Facebook can contact National Funding, a leader in the industry, to learn more about obtaining a merchant cash advance to finance marketing spend.