Every business today should have a website. The typical consumer has internet access, not to mention a smartphone, tablet, laptop or desktop computer with which to search for entertainment and information. Claiming your own spot online makes it easy for your tech-savvy customers to find you.
But while having a website – with product or service descriptions, contact information and images – is good, a blog is great. This is living content that you consistently add to, and which tells your customers that your are an expert in your industry.
Blogs also bolster your SEO efforts, go hand-in-hand with your public relations strategy and provide a platform for you to communicate directly with your customers, Startup Digest explained.
While having a blog on your website is the perfect way to call positive attention to your brand, there’s one obstacle that holds so many small business owners back: topic idea generation.
Coming up with blog topic ideas can seem daunting at first. But don’t worry; it gets easier once you get the ball rolling.
In the meantime, here are a few quick tricks to help you get your blog up and running:
1. Use a topic generator
Luckily for any blogger with writer’s block, there’s an online tool available that does the brainstorming for you.
Topic generators, such as Hubspot’s Blog Topic Generator or Portent’s Content Idea Generator, give you fields for you to type your keywords, and spits out several headlines. These are great jumping-off points for your blog content strategy.
2. Ask your audience what they want to read
The whole purpose of a blog is to bring in your customers with content they’re actually interested in, and that applies to your business. Since your posts will be for your customers’ education or entertainment, go straight to the source: Ask them what they’re curious or confused about, Mention, a marketing resources company, suggested.
There are several ways to do this:
- Direct email campaigns.
- Social media posts.
- Right on your blog itself – though this is most effective if you already have content there.
3. Dive deep into the internet
If your customers have a question they need answered, chances are, they’ve already scoured the web. People who truly want to get to the bottom of their query likely dove deep into online forums, posting questions, answers and comments.
Find out what people are already talking about. Find a forum in your industry and start scrolling. You’re bound to find an interesting topic that people have shown an interest in.
To find a forum, Entrepreneur explained you simply need to do a Google search for your industry or a relevant keyword, and the word “forum.” Another resource is Reddit – find a subreddit page on an applicable topic and see what people are saying and start reading.