Press Release


07 24 2013

07 24 2013

National Funding Names Cindi Helsel, SPHR-CA Human Resource Director

National Funding, a financial services company specializing in serving small businesses nationwide, has named Cindi Helsel as Human Resource Director. Certified as a Senior Professional Human Resources professional (SPHR-CA), Helsel brings a wealth of experience in developing and managing human resource infrastructure.

As National Funding’s HR Director, Helsel is responsible for managing HR compliance, compensation, benefits, internal processes, training, community involvement and new initiatives. Reporting directly to CEO, David Gilbert, she brings strategic focus to the HR arena as National Funding increases staffing to take advantage of its business growth.

Helsel brings 14 years of human resource and corporate administration experience to her position. She has worked in multiple industries, including biotech and healthcare technology.   Most recently, she served as HR Director at Asteres Inc., where she developed and managed human resources and corporate administration in the United States and UK. Helsel also worked at Conforma Therapeutics Corporation before its acquisition by Biogen Idec, Genoptix and Pyxis.

Helsel is a graduate of University of California San Diego’s HR certificate program. She earned the Senior Professional Human Resources (SPHR-CA) certification from the HR Certification Institute—recognizing her expertise in strategic HR and California HR law. Helsel is a member of the national and San Diego Chapter of the Society for Human Resource Management and the San Diego HR Roundtable.

“I am very excited that Cindi has decided to join us,” says David Gilbert, CEO of National Funding. “Human resources is a critical area for us. We are anticipating significant growth over the coming years. We’ll need good people to fill a variety of positions, and it’s important to provide the appropriate corporate culture and benefits package for our most important asset, our people.”

“National Funding offered me a great opportunity to make an impact on the business,” added new HR Director Helsel. “High growth means finding the right people, packaging the right benefits and providing a professional and stimulating environment. National Funding is a company that offers a lot to its employees and to the San Diego business community. ”

National Funding serves the small business community nationwide by offering a range of financial services and products. The company is a leader in small business loans and equipment leasing. It works with businesses in hundreds of communities and industries to provide working capital for day-to-day operations, and leasing to expand, replace and upgrade their business equipment. Every customer is matched with a National Funding account manager who has specific knowledge about their specific industry. Customers are able to get working capital, merchant cash advances, credit card processing, and equipment leasing.

For more information about career opportunities at National Funding, visit

About National Funding

San Diego-based National Funding is a full service financial services company for small to medium-sized businesses nationwide. It provides working capital loans, equipment leases, merchant cash advances and credit card processing. National Funding serves a wide diversity of businesses including, but not limited to: trucking, restaurants, automotive repair, construction, excavation, multimedia, manufacturing, telecommunications, printing, packaging, waste management, and more. National Funding was recently recognized as one of San Diego’s 2013 Fastest Growing Companies. For more information, visit the company’s website at

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Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan.  What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number.  We will also ask for your name, address, date of birth, and other information that will allow us to identify you.  We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121.  Funding amount and credit approval is subject to a full credit profile review.