{"id":15029,"date":"2016-09-02T10:11:23","date_gmt":"2016-09-02T17:11:23","guid":{"rendered":"https:\/\/www.nationalfunding.com\/?p=15029"},"modified":"2023-07-18T11:59:58","modified_gmt":"2023-07-18T18:59:58","slug":"you-small-business-has-made-it-past-year-one-now-what-part-8-is-it-time-for-another-business-loan","status":"publish","type":"post","link":"https:\/\/www.nationalfunding.com\/blog\/you-small-business-has-made-it-past-year-one-now-what-part-8-is-it-time-for-another-business-loan\/","title":{"rendered":"Does Your Small Business Need Another Business Loan?"},"content":{"rendered":"<p>So you&#8217;ve beaten the odds, and are well on your way to solidifying long-term business vitality. Or maybe you just barely eked by year one, fueled by burning the\u00a0midnight\u00a0oil and a smidgeon of luck. Either way, you&#8217;ve broken through one barrier and are ready to tackle the next.<\/p>\n<p>But first you need to ask yourself: Do you know what your next barrier looks like? And if\u00a0so,<a href=\"\/blog\/what-is-working-capital-a-guide-to-small-business-funding\/\" target=\"_blank\" rel=\"noopener noreferrer\"> do you have the business capital you need<\/a> to power through it? If the answer to the first question is yes, and your answer to the second one is no, then it&#8217;s probably time for another business loan &#8211; especially if one or more of the following questions applies to you:<\/p>\n<h2>Are you struggling to capitalize on new markets?<\/h2>\n<p>What works one day won&#8217;t always work as well the next day, which is why it&#8217;s so important for businesses to make sure\u00a0they don&#8217;t begin to stagnate. That said, penetrating new markets is much easier said than done. According to Inc. contributors Karl Stark and Bill Stewart, this requires <a href=\"https:\/\/www.inc.com\/karl-and-bill\/5-step-primer-to-entering-new-markets.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">careful prioritization of the market you select<\/a> as your next conquest as well as a thorough understanding of that market&#8217;s conditions.\u00a0However,\u00a0it also takes a very honest assessment of your &#8220;internal capabilities.&#8221;<\/p>\n<p>&#8220;Much of your decision on how to enter a new market (build, buy, or partner) is driven by an internal capabilities assessment,&#8221; Stark and Stewart wrote. &#8220;How much of our core competencies can we leverage? Do we have sales channels\/infrastructure\/relationships in place? What time-to-market considerations exist?&#8221;<\/p>\n<p>The only thing we would add to that is, how much spending power do you have at your disposal?<\/p>\n<h2>Have you been presented with a unique growth opportunity?<\/h2>\n<p>Some opportunities are just too good to pass up, but they cost more than you can afford to parcel out. In these circumstances, investing in a small business loan is essentially the equivalent of investing in your future.<\/p>\n<p>It&#8217;s rare that the best road finds you, but when it does, make sure you have a full tank of gas and a set of wheels that can help you go the distance.<\/p>\n<h2>Are you evolving your company brand?<\/h2>\n<p>Shaking up your company&#8217;s image takes a significant amount of time, effort, creativity and no small amount of money. It also takes some intensely focused strategizing.<\/p>\n<p>Business News Daily staff writer Brittney Helmrich interviewed several entrepreneurs to get their take on <a href=\"https:\/\/www.businessnewsdaily.com\/8764-business-rebranding-tips.html\" target=\"_blank\" rel=\"noopener noreferrer\">what goes into a successful rebranding<\/a>, and the insights were illuminating. For one, rebranding isn&#8217;t something you should do just because you feel like your old image is stale. Sure, that might be the spark for your innovation. But what you really need is a target audience. As nice as it would be to simply run with your most creative whim, there&#8217;s no guarantee that it&#8217;ll ever make it to the bank.<\/p>\n<p>Granted, really catering to that target audience means you may have to tread into uncharted territory. It could mean much more than just getting a new sign, redesigning your menu and coming up with a new motto. All of these are the specific details that should be pointing to a much greater cultural shift within your company. \u00a0But sometimes the actual nuts and bolts of that shift are outside of your wheelhouse. Maybe it involves technological\u00a0updates you&#8217;re not savvy to &#8211; maybe you&#8217;re upping your social media game, or you&#8217;re adopting new mobile point-of-sale technology to give your\u00a0business a sleeker, more efficient veneer. Or maybe it involves an entirely new service delivery model such as ecommerce or mobile customer engagement.<\/p>\n<p>Regardless of which, if any, of the above scenarios apply to you, you&#8217;re going to need help, and more specifically, a monetary infusion that can give you access to the resources and expertise you need to grow your brand.<\/p>\n<h2>Can you expect to see ROI?<\/h2>\n<p>If you&#8217;re waist deep in unpaid loans, then disregard all of the above, and accept that you might need to stabilize before wading deeper into the debt pool. A little bit of existing debt is reasonable; in fact, it&#8217;s to be expected for any growing business &#8211; but you don&#8217;t want to be drowning in it.<\/p>\n<p>If that doesn&#8217;t apply to you, then the next step is to chart a clear path to return on investment. A small business loan is essentially an amorphous tool for your business. It can help server whatever function is missing from your repertoire of resources. Before you even begin looking for a lender, know with precision why you&#8217;re taking out a loan and more specifically, how it will reap ROI.<\/p>\n<p>Once you&#8217;ve done this, then you&#8217;re officially ready to take out another small business loan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Knowing how to identify the right time for a fresh injection of capital is key to business longevity.<\/p>\n","protected":false},"author":6,"featured_media":200781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-15029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taxes-regulations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>You small business has made it past year one - Now what? 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