{"id":194914,"date":"2019-08-06T08:02:04","date_gmt":"2019-08-06T15:02:04","guid":{"rendered":"https:\/\/www.nationalfunding.com\/blog\/?p=194914"},"modified":"2023-02-07T06:10:35","modified_gmt":"2023-02-07T14:10:35","slug":"cross-sell-vs-upsell","status":"publish","type":"post","link":"https:\/\/www.nationalfunding.com\/blog\/cross-sell-vs-upsell\/","title":{"rendered":"Cross-Sell vs. Upsell: What&#8217;s the Difference?"},"content":{"rendered":"<p>Upselling and cross-selling are two related but distinct sales tactics that small business owners can use to increase revenue. Here&#8217;s the difference between cross-sell vs. upsell:<\/p>\n<p>Cross-selling is when you suggest a related product or service to an existing customer.<\/p>\n<ul>\n<li>Offering to show your dress shirt and tie collections to a customer purchasing a suit is a good example of <a href=\"https:\/\/www.nationalfunding.com\/blog\/retail-market-competition\/\" target=\"_blank\" rel=\"noopener noreferrer\">cross-selling in retail<\/a>.<\/li>\n<li>By introducing more products and services to customers, you help them discover new reasons to do business with you, while potentially boosting your sales.<\/li>\n<\/ul>\n<p><img decoding=\"async\" title=\"Customers buy more after business owner uses cross-sell vs. upsell tactics\" src=\"https:\/\/www.nationalfunding.com\/blog\/wp-content\/uploads\/2019\/08\/theguyandthegirlpayforth_683790.jpg\" alt=\"Customers make a purchase after business owner uses cross-sell vs. upsell tactics\" \/><\/p>\n<p>Upselling is when you encourage customers to consider a more expensive or upgraded version of a product or service \u2014 whether it offers more features, higher-grade materials or other improvements over the basic option.<\/p>\n<ul>\n<li>To understand how upselling works, think of a plumber suggesting that a customer purchase a water heater with a bigger tank. Upselling works best when the upgrade being offered aligns with the customer&#8217;s needs.<\/li>\n<li>Knowing how to upsell effectively, by <a href=\"https:\/\/www.nationalfunding.com\/blog\/know-customers-grow-bottom-line\/\" target=\"_blank\" rel=\"noopener noreferrer\">listening to customers&#8217; needs<\/a>, will build trust and increase your bottom line.<\/li>\n<\/ul>\n<p>Learning how and when to cross-sell vs. upsell is an important skill for your sales team to master; you&#8217;ll move inventory more quickly and your sales team will rack up those commission checks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to cross-sell vs. upsell and watch your revenue grow.<\/p>\n","protected":false},"author":11,"featured_media":194912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[66,96,100],"class_list":["post-194914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning-for-growth","tag-business-growth","tag-inventory-management-tools","tag-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cross-Sell vs. Upsell: What&#039;s the Difference?<\/title>\n<meta name=\"description\" content=\"Cross-selling and Upselling are two effective strategies to reach your sales goal. 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