{"id":203769,"date":"2026-05-13T11:34:32","date_gmt":"2026-05-13T18:34:32","guid":{"rendered":"https:\/\/www.nationalfunding.com\/blog\/?p=203769"},"modified":"2026-05-13T17:26:32","modified_gmt":"2026-05-14T00:26:32","slug":"3-tips-on-how-to-run-a-retail-business-from-home","status":"publish","type":"post","link":"https:\/\/www.nationalfunding.com\/blog\/3-tips-on-how-to-run-a-retail-business-from-home\/","title":{"rendered":"How to Run a Retail Business From Home"},"content":{"rendered":"<p><span data-contrast=\"auto\">Running a retail business from your home is not as complicated as it sounds, plus you\u00a0don\u2019t\u00a0have to commute to a\u00a0brick-and-mortar\u00a0location or your warehouse for inventory management.\u00a0\u00a0Once it takes\u00a0off,\u00a0you can decide the right move for your business and\u00a0go\u00a0the\u00a0ecommerce\u00a0route\u00a0with warehousing and virtual staff,\u00a0brick\u00a0and mortar with in-person customers, an ecommerce store with an office, or a combination. There is no right or wrong way to do it, but you need somewhere to\u00a0start\u00a0and this guide will help.<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Picking your type of store<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Legal documents and services<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tech and operations stack (ecommerce, point of sale, etc)<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Marketing tools<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Setting up in-home\u00a0logistics<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Financing<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Picking Your Type of Retail Store and Primary Products<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">If you already know the type of retail store you want to open, you still need to pick which products to go to\u00a0market with\u00a0first. You could have a bakery and need to decide between\u00a0breads, cookies, or cakes. If you go with cakes they can be divided into cupcakes, regular cakes, and custom order cakes, but not all three from the start as you may be limited\u00a0on\u00a0space.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Novelty clothing shops with custom graphics could technically print on demand to increase storage and capacity, but the quality control and on-time shipping\u00a0becomes\u00a0an issue. Tie-dye shops will face issues with stocking inventory for each type of product as it becomes too expensive, and home-based tie-dye businesses may not have space for sweatpants, t-shirts, and hoodies until they begin to expand. This is where picking your primary products comes in.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Figure out how much demand there is by using\u00a0<\/span><a href=\"https:\/\/business.google.com\/en-all\/ad-tools\/keyword-planner\/\"><span data-contrast=\"none\">Google\u2019s keyword planner<\/span><\/a><span data-contrast=\"auto\">\u00a0to see total demand (short sleeve t-shirts vs. crew neck t-shirts vs. hoodies). The larger the number, the more people are actively searching.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Talk to your current customers or people who have been telling you to go into business and see if you can find any similarities in the products they\u00a0purchase. This includes colors, sizes, and the ways your customers use them so you can narrow down which products from your research have demand and that your current demographics (not future as you grow) will want to\u00a0purchase.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Take this information and look for upsell products and complementary products that\u00a0don\u2019t\u00a0take too much floor space or storage and can help increase your profits on first sales.\u00a0\u00a0They can also give a repeat customer something new to\u00a0purchase\u00a0when they come back. This could be\u00a0handwritten\u00a0messages on sugar cookies and cakes vs. the standard ones on sale. You only need to store\u00a0the piping\u00a0bags and tips.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">This can help to\u00a0determine\u00a0which products you should start with so\u00a0happy customers\u00a0can start marketing you via word of mouth to their friends and family, and so you can find similar groups of people to turn into customers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Legal Documents and Services<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Once you know what\u00a0you\u2019re\u00a0going to sell,\u00a0you\u2019ll\u00a0want to protect your business and personal assets in case something goes wrong with the products and services. In\u00a0addition,\u00a0there will\u00a0likely be\u00a0licenses, permits, and paperwork that\u00a0needs\u00a0to be drawn up. This is when\u00a0you\u2019ll\u00a0need to do the legal work to\u00a0establish\u00a0your business as a legal entity. Some of the types of documents and services you may want to evaluate are:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Forming an entity (becoming an LLC, C\u00a0corp, or an S\u00a0corp\u00a0instead of being a solopreneur) which helps to separate business and personal assets to protect your personal assets if something happens.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Privacy policy and terms of use are going to be vital for your website as\u00a0they\u2019ll\u00a0say how you protect and collect information, and the things people must agree to while\u00a0they\u2019re\u00a0on your website.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Insurance policies are there in case something goes wrong\u00a0as a way to\u00a0protect and buffer expenses from damage, lawsuits, and potentially natural disasters like floods and fires.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Accounting and bookkeeping software helps you manage invoices, receipts, and\u00a0expenses\u00a0so tax time becomes easier.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">An EIN is\u00a0required\u00a0when\u00a0hiring\u00a0employees,\u00a0operating\u00a0as a corporation, or\u00a0paying\u00a0taxes via your business.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Trademarking your business name and getting a service mark if you have a unique service can help to prevent others from trying to take the brand\u00a0you\u2019re\u00a0building away from you because you own the rights to it once it is done.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Licenses, registrations, permits, and certifications may be required by the city, state, or federally for you to\u00a0operate\u00a0legally. Check with your local city website as well as the state and federal websites to see what is\u00a0required\u00a0for your retail business.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Tech and Operations Stack\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Now\u00a0it&#8217;s\u00a0time to figure out how to power your business both physically and digitally.\u00a0You\u2019re\u00a0going to want to look at a combination of the following:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Website providers and hosts if you have a\u00a0service-based\u00a0retail business or do custom orders, and ecommerce systems so customers can shop.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cb\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cb&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">WordPress,\u00a0Squarespace,\u00a0Wix, and\u00a0Webflow\u00a0can all be good options for custom order and\u00a0service-oriented\u00a0home-based\u00a0retail businesses.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1440,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cb\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cb&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Shopify,\u00a0BigCommerce, and\u00a0WooCommerce\u00a0(with\u00a0WordPress) all offer small businesses\u00a0an easy way\u00a0to build an online store, and they\u00a0come\u00a0with a\u00a0point-of-sale\u00a0system.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1440,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Point-of-sale systems are important as this is how customers pay you and keep parts of your operations going.\u00a0They\u2019re\u00a0responsible for taking payments, managing inventory levels, and tracking sales data in real time. Some can store customer information for loyalty programs.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Shipping and delivery\u00a0is\u00a0the next operation to tackle as you want a provider that is dependable and affordable. Both local and national shipping companies offer specials and deals, so once you find a couple that are reliable,\u00a0look\u00a0who has an offer for new customers and give them a try as a way to save money.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Pro-tip:\u00a0<\/span><a href=\"https:\/\/www.researchgate.net\/publication\/349345690_Free_Shipping_or_Dollar_Off_The_Moderating_Effects_of_List_Price_and_E-Shopping_Experience_On_Consumer_Preference_For_Online_Discount\"><span data-contrast=\"none\">Free shipping is normally more attractive to customers than a percentage off<\/span><\/a><span data-contrast=\"auto\">, so having a shipping partner that works within your margins can be key to getting new and repeat customers to shop.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Marketing Tools<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Your marketing budget will be\u00a0tight\u00a0and your efforts may be limited to word of mouth as you start, but that\u00a0doesn\u2019t\u00a0mean you should bypass specific channels or services like email and SMS.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Some ecommerce systems will come with built in email systems, but many\u00a0won\u2019t\u00a0or they won\u2019t be flexible, and your email and SMS list are the customers that love you and will likely come back to shop when you email them as they need more product.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some of the tools to look at first, then you can add more as your business grows.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Email and SMS (text messaging) systems like\u00a0AWeber\u00a0and MailChimp allow you to share when you have new product lines, are restocked, and when\u00a0it&#8217;s\u00a0time to reorder.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cb\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cb&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Customer Relationship Management (CRM) systems like Zoho manage your customer databases and may have this type of functionality built in.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1440,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Photography tools and lightboxes are going to make\u00a0a huge difference\u00a0when customers see your product on your website but have never seen them in person. The image helps to sell why they should trust a product\u00a0they\u2019ve\u00a0never used, so at a bare minimum invest in a\u00a0lightbox\u00a0and you can always use your smartphone before buying an expensive camera.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cb\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cb&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Some tools like Canva make editing simple and have AI built in to enhance and show what your products or services can look like. This can include photo frames and wall art on a desk or shelf, and display platters or decor items on a dining room table.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:1440,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Loyalty program software can be helpful for some types of retail businesses when there is a lot of\u00a0competition\u00a0and you cannot compete on prices for each individual order.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Social media scheduling tools like Hootsuite or Buffer are a time saver as you can load one image and message to the tool and schedule it to post to each platform automatically.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Pro-tip: If you require local shoppers to pick up the product at your home vs. shipping, Google Business Profiles are free and can help bring customers to you. But this also means strangers arriving at your home.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0,&quot;335559731&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Setting Your Home and Business Up for Success<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">As orders\u00a0increase,\u00a0your business will start to consume your home. Some entrepreneurs prefer to use a single room or a garage for their business, while others have an apartment and section off a dedicated space.\u00a0It\u2019s\u00a0part of a practice called boundary management\u00a0<\/span><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/mapping-your-mental-health-journey\/202406\/keep-work-and-home-separate-when-working-from-home\"><span data-contrast=\"none\">and can result in more productive work times as well as a better work life balance<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Aside from setting up\u00a0separate\u00a0work and life spaces, keeping your inventory and supplies from eating away at your floor space is the next challenge. Here\u00a0are\u00a0a few tips for doing this.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Use vertical space vs. only floor space by incorporating floating storage and track shelving on your walls to keep floor space open.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Invest in flexible storage options that collapse and\u00a0expand\u00a0so\u00a0you\u00a0free up space when not in use.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Furniture that collapses like a desk that turns into a filing cabinet or folds flat against the wall when not in use keeps floor space clear for assembling packages before they ship.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">The shape of your storage matters as well.\u00a0Crates or square cubbies stacked in a rectangular arrangement reduce the surface area on top, compared to a pyramid stack, which reduces floor footprint but leaves more surface area exposed.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Build a small shed or workshop if you live in an area that allows\u00a0it\u00a0and you can help ensure it is climate controlled as a way to keep your work and home life separate, and your business from eating away at your living space.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{&quot;335559685&quot;:0,&quot;335559731&quot;:0}\">\u00a0<\/span><span data-contrast=\"auto\">Pro-tip: Make sure storage containers can withstand humidity, being banged around, and are durable to protect your inventory and supplies from getting damaged.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0,&quot;335559731&quot;:0}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Financing<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Bakeries need commercial ovens (including home bakers as they grow), and selling subscription boxes or crafts will need to restock inventory or bulk up on it as the first Q4 or seasonal shopping starts. Plan for your financing needs ahead of time so as the situations where you need extra cash arrive, you know exactly where to go. According to the\u00a0<\/span><a href=\"https:\/\/www.uschamber.com\/co\/start\/strategy\/why-small-businesses-fail\"><span data-contrast=\"none\">US Chamber of Commerce website<\/span><\/a><span data-contrast=\"auto\">, funding and cash flow management are\u00a0among the leading causes of a\u00a0new business going under.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Self-financing,\u00a0trade credit,\u00a0and merchant cash advances\u00a0may be difficult to access in the\u00a0early stages\u00a0since\u00a0you&#8217;re\u00a0just starting your home-based retail business, but these three funding options may be.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a href=\"https:\/\/www.nationalfunding.com\/small-business-loans\/\"><span data-contrast=\"none\">Small business loans<\/span><\/a><span data-contrast=\"auto\">\u00a0can take a couple\u00a0of\u00a0days to a few weeks for approval (with large banks) depending on where you apply, and they spread the costs over a period of time making them easier to absorb cash flow wise, and they come in niche variations like\u00a0<\/span><a href=\"https:\/\/www.nationalfunding.com\/small-business-loans\/inventory-financing-loans\/\"><span data-contrast=\"none\">inventory financing<\/span><\/a><span data-contrast=\"auto\">\u00a0to let you increase stock that will take up to 6 months to clear or\u00a0<\/span><a href=\"https:\/\/www.nationalfunding.com\/equipment-leasing\/\"><span data-contrast=\"none\">equipment financing<\/span><\/a><span data-contrast=\"auto\">\u00a0where you want to spread the cost of the machinery over one to three years.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Business credit cards are perfect for smaller purchases that you will be able to pay back and\u00a0don\u2019t\u00a0mind making an interest payment when you carry a balance. They also come with\u00a0perks\u00a0like cashback and points for travel that can be used to help your company grow.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Business lines of credit are\u00a0similar to\u00a0business credit cards with flexible spending for smaller purchases that get paid back\u00a0quickly, but\u00a0normally come with lower interest rates. Unlike a business credit\u00a0card\u00a0they cannot be used by a simple swipe or tap and may have a withdrawal fee for each usage.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Starting a home-based retail business is\u00a0manageable\u00a0when you have a plan from the beginning. The first step is to\u00a0pick\u00a0your products and inventory, then make your company legal. Now build your tech, marketing, and operations stack, and set up your home for operations while having a plan for getting the financing\u00a0you\u2019ll\u00a0need at each stage. If\u00a0you\u2019re\u00a0looking for financing,\u00a0<\/span><a href=\"https:\/\/www.nationalfunding.com\/application\/apply-now\/\"><span data-contrast=\"none\">click here<\/span><\/a><span data-contrast=\"auto\">\u00a0and tell us about your business,\u00a0we\u2019ll\u00a0help get you the\u00a0funding\u00a0your new home-based retail business needs.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><i><span data-contrast=\"none\">National Funding does not provide tax,\u00a0legal\u00a0or accounting advice. This material has been prepared for informational purposes only. You should consult your own tax,\u00a0legal\u00a0and accounting advisors.<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:195,&quot;335559739&quot;:195}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need a few pointers on how to run a retail business from home? Here&#8217;s how to develop your online retail business plan for 2021 and beyond.<\/p>\n","protected":false},"author":38,"featured_media":197000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[62,2901,100,90],"class_list":["post-203769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning-for-growth","tag-featured-post","tag-home-business","tag-retail","tag-small-business-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Run a Retail Business From Home<\/title>\n<meta name=\"description\" content=\"Ready to launch and run your own retail business from home? 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