{"id":203908,"date":"2025-06-11T07:59:30","date_gmt":"2025-06-11T14:59:30","guid":{"rendered":"https:\/\/www.nationalfunding.com\/blog\/?p=203908"},"modified":"2025-06-11T16:41:22","modified_gmt":"2025-06-11T23:41:22","slug":"what-is-b2b-and-b2c","status":"publish","type":"post","link":"https:\/\/www.nationalfunding.com\/blog\/what-is-b2b-and-b2c\/","title":{"rendered":"What Is B2B and B2C?"},"content":{"rendered":"

\u00a0<\/span>Business to Business (B2B) is a term where a business sells to other businesses and Business to Consumer (B2C) is where a business sells directly to consumers. As a business owner, you can choose to do B2B, B2C, or a combination of the two if you can manage your operations to support both. This applies to all types of businesses, from cleaning services to farms.<\/span>\u00a0<\/span><\/p>\n

A cleaning company can offer janitorial services for an office building or to companies where they come in once or twice a week for B2B services. It is a larger scale job that involves multiple offices, bathrooms, and potentially floors and likely needs a contract for a set price over a fixed period of time. Maid services are also cleaning companies but are considered B2C as they clean private homes and do not require ongoing contracts. A janitorial service may have an upsell of floor polishing in a large lobby or elevators, while maid services may offer to clean the inside of an oven or refrigerator as an upsell.<\/span>\u00a0<\/span><\/p>\n

Local farms that sell proteins can provide bulk orders of steaks or chicken to restaurants and grocery stores, or they can sell direct to consumers through farmers’ markets, meat subscriptions, or retail shops on their premises. The bulk orders to a retailer are B2B sales, and the individual sales are B2C.\u00a0<\/span>\u00a0<\/span><\/p>\n

Contractors can use their skill sets to furnish, rehab, and remodel a large office building or a kitchen and bathroom in a home. The skills for a contractor of an office building are like those of a home renovation contractor, but the office tower is considered B2B and the home remodel is B2C.\u00a0<\/span>\u00a0<\/span><\/p>\n

If you\u2019re a business owner and deciding whether to go B2B, B2C, or want to do both, here\u2019s how to know which to begin with and when to make the change. It all starts with defining more clearly what each is so you can create a strong business plan to get there.<\/span>\u00a0<\/span><\/p>\n

What is B2B?<\/span>\u00a0<\/span><\/h2>\n

Business to business (B2B) is where you sell goods or services to other businesses instead of the end consumer. B2B companies have a longer sales process. The price points tend to be higher, and there are normally multiple decision makers in the process.\u00a0<\/span>\u00a0<\/span><\/p>\n

Two examples of B2B-only companies are:\u00a0<\/span>\u00a0<\/span><\/p>\n