{"id":208489,"date":"2025-05-28T09:33:07","date_gmt":"2025-05-28T16:33:07","guid":{"rendered":"https:\/\/www.nationalfunding.com\/blog\/?p=208489"},"modified":"2025-05-09T15:33:33","modified_gmt":"2025-05-09T22:33:33","slug":"how-seasonal-business-can-thrive-financially-year-round","status":"publish","type":"post","link":"https:\/\/www.nationalfunding.com\/blog\/how-seasonal-business-can-thrive-financially-year-round\/","title":{"rendered":"How Seasonal Business Can Thrive Financially Year-Round"},"content":{"rendered":"<p><span data-contrast=\"auto\">Seasonal businesses thrive financially during the busy season, but that does not mean you cannot have passive income or be able to enjoy life during slow seasons. With optimizations to your operations (like knowing which products will sell and when), reducing cash flow waste (by knowing which items to exclude from your menu), and learning ways to make your slower seasons become income generators, you can keep your business running smoothly all year long.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Tax preparers flourish in Q1 up until Tax Day, and their skill sets make them ideal bookkeepers if they are also CPAs. Plus, they can potentially assist with credit repair consulting. Both of these services are in demand year-round and can bring in extra revenue. Christmas tree farms may be zoned to host concerts or events like weddings and bar mitzvahs. The forests and fields make perfect backdrops for memorable photos and venues.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Being profitable during the offseason isn\u2019t just about creating a secondary stream of income. It is also about maximizing how you gear up for busy seasons. Then it\u2019s important to find ways to not lose inventory that didn\u2019t move as the season wraps up.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This guide is packed with tips, ideas, and ways you can maximize all three phases of a busy season and shares ideas to inspire you to build passive income for your seasonal business.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Pre-season preparation\u00a0<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Pre-season is all about making sure your busy season goes smoothly, including production, operations, and sales. That\u2019s why you may want to start with operations.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Check operations first<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The very first thing to do before the busy season starts is to test your equipment and check both inventory and supplier schedules. If something is broken or is starting to break, get it fixed before it has to work at full speed. When you put this off until the busy season starts, you may not be able to find a repair person and will miss out on revenue when every day matters.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The same goes for your supplies including packaging materials, shopping bags, inventory, and other items that have been stored. They could be damaged by mold or mildew if they needed to be stored at specific temperatures. By ensuring you have enough product to meet the demands at the start of the busy season, you can hit the ground running.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Normally, most businesses would want to pay for this type of maintenance out of pocket. But because you are a seasonal business, finances may be tight during the pre-season even though revenue will start flowing in fast. This is when it makes sense to take a <\/span><a href=\"https:\/\/www.nationalfunding.com\/small-business-loans\/short-term-business-loans\/\"><span data-contrast=\"none\">short-term loan<\/span><\/a><span data-contrast=\"auto\"> designed specifically for your obstacles.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If it is replacing damaged inventory or ordering new inventory, try <\/span><a href=\"https:\/\/www.nationalfunding.com\/small-business-loans\/inventory-financing-loans\/\"><span data-contrast=\"none\">inventory financing<\/span><\/a><span data-contrast=\"auto\">. For replacing equipment like ovens, cash registers, or a plow, <\/span><a href=\"https:\/\/www.nationalfunding.com\/equipment-leasing\/\"><span data-contrast=\"none\">equipment financing<\/span><\/a><span data-contrast=\"auto\"> could be the right option for you. Fast access to funds and short payback periods via an alternative lender are designed to help seasonal businesses be ready once customers start coming through the door.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Staff up and stock up using data<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Use payroll stubs and accounting records from previous years to see how money was spent on staffing seasonal employees when sales began coming in.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For staffing, you\u2019ll want to track and look at the past few years to find trends with:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How many team members would reach or surpass 40 hours per week.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The amount of people it takes to prep the business for busy season and when prep begins.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The length of time it takes to hire and train the new team members.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">By knowing how many people reach 40 hours a week, you can eliminate or add a position so that you don\u2019t spend time hiring for roles you don\u2019t need or undercutting people on hours. Once you know the average time it takes to reopen the business for the pre-season and then get everything in full swing for the busy season, you\u2019ll have an idea of when to staff up and spend the extra money on payroll and training.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Last is the length of time to hire. During the pre-season, there is less talent looking for seasonal businesses, especially in beach towns where college and high school students flock. Keep track of the time it took from posting the ads during pre-season to hiring and getting each employee operating at the level you need them.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now you can start spending on advertising the role and staffing up without spending more money by hiring prematurely or having to spend extra when ad space gets limited as other businesses start competing for the same talent.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Ordering inventory<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">If you order too much inventory too early, you run multiple risks including items flopping vs. flying off the shelves and depleting cash flow that could be used for hiring, advertising, and promotions like samples to bring in customers. Meanwhile, when you order too little, you start the season slow. Here\u2019s one way to help predict demand in addition to what and when to order.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Track sales by week each year using your records and line them up.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Look for patterns in when sales picked up and for which products.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Calculate profits from the products that start selling early so you know what your revenue and cash flow may look like as you purchase the busy season\u2019s inventory.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Check shipping times with vendors.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Create a calendar for when to place certain orders and keep track of expected spending and revenue. This lets you adjust as the season begins to help ensure you don\u2019t spend too much on products where sales remain stagnant.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">This applies to foods in restaurants, items in a shop, and the types of services requested for lawn care or home and garden nurseries. We\u2019ll use a shop on the boardwalk as an example here.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If hoodies, keychains, and towels begin selling fast in the first two weeks, but t-shirts don\u2019t take off until the second month of pre-season because the weather is cold, you\u2019ll know to spend more on these items first. You can also see when t-shirts, flip flops, and sunscreen begin picking up steam.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now list your suppliers and their shipping times, then line up your finances to match. By having your weekly inventory patterns with each season year over year and seeing the type of revenue they bring in with the shipping times by vendor, you can map out when to place orders.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is one way to optimize your spend on inventory and leave yourself enough wiggle room in case there is a short delivery delay. The goals are to maximize your inventory and spending, as well as keep cash flow predictable in case of emergencies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">Ideas to begin maximizing pre-season revenue<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Restaurants can test new ingredients and menu items to find out what people are enjoying this year and which classic menu items are still popular. If there are two or three appetizers or dishes you want, but you can only serve one, the pre-season test gives you data to decide which to keep for the busy season and which to remove from the menu.\u00a0 <\/span><span data-contrast=\"auto\">If you find trends like a specific ingredient or food is normally ordered with a type of beverage, offer a combo on slow nights in busy season and for the slow season to increase your average order value and profits.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><span data-ccp-props=\"{}\">\u00a0<\/span><span data-contrast=\"auto\">Art sellers, gift shops, and retail shops can look for upcoming music releases, movies, and other pop culture items that may drive demand based on what is trending in pop culture. If a superhero movie is highly anticipated in May, people may be more inclined to buy items featuring it throughout June.\u00a0 <\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Here\u2019s another simplified example: If horses are popular this year but dolphins were popular last year, adjust your displays and portfolios to feature horse art and gift items first, but keep dolphins easy to find for people who want to add to last year\u2019s collection or replace an item that got damaged.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Maximizing the high season<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">As high season approaches, you\u2019re going to need to staff up. If you staff properly in the pre-season, you\u2019ll have people that can train the on-season staff, saving you time. Based on what starts to sell from the pre-season, and using historic data, you can place orders for the peak season.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The difference between pre-season and busy season is you need to clear merchandise because if product does not move when demand should be high, it\u2019ll be harder to move as the season winds down.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pro-tip<\/span><\/b><span data-contrast=\"auto\">: Set reminders to check reorders and subscriptions and ensure you can adjust them as needed while the season progresses.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If glow sticks are no longer selling at a concert venue because glowing eyeglasses are the new item, change the order. It could also be the audience. Maybe glow sticks are perfect for college and high school students at shows, but family shows may require more glowing glasses.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Try bundling glow sticks as an upsell to increase AOV, while keeping margin in mind. This can be a great way to clear shelf space if you don\u2019t have many shows for the high school and college crowds left in the year and vice versa.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Now you are moving inventory that would have sat on your shelf. Although your margin is slightly reduced, you won\u2019t be left paying for storage in the off season and will still make money on this year\u2019s supply. The goal is to clear shelf space and sell more items before discounting the products and reducing margins for the slow season.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"3\"><span data-contrast=\"none\">Keeping demand high if new competitors move in<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">If there are new competitors and you\u2019re splitting customers, making high season less profitable, use your established relationships for cross-promotions with complementary companies. If there is a theatre or concert venue with bands and you have a bar or restaurant, do a pre-show happy hour or dinner and offer a deal to people with a ticket for that night. You could also do a post-concert happy hour where ticket stubs get discounts on appetizers and a first drink.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Med spas can work with hotels and vacation rental companies for cross-promotions. Similarly, venues for weddings can cross-promote with florists, photographers, DJs, bakeries, and others that cater to couples getting married.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If your business is normally complementary to another type of business, like baby cribs and baby clothes, offer a bundle deal if customers buy both on the same day. The shopper only needs to bring a receipt. The same goes for the florists. If the person uses the florist and their recommended caterer and photographer, the client can save a certain amount because they used all three event vendors. Each company wins by getting more bookings through cross-promotions, ensuring the busy season stays busy.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2 aria-level=\"2\"><span data-contrast=\"auto\">Gearing down and making money during the slow season<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:360,&quot;335559739&quot;:120}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The slow season does not mean you have to stop making money, or that you cannot take a break. There are plenty of ways you can keep cash coming in, at least enough to tide you over until the next season starts.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Fundraisers and loaning your space<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Ice cream shops can host fundraisers for local groups and schools during winter, where a portion of the night\u2019s revenue goes to the group. The added benefit is the group markets your business for you and brings customers to you. This also builds you a new customer base if they have never tried your products and they enjoy them.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Bookstores likely have seats for customers that want to preview a book before buying. They can invite book clubs to have their meetings in the store. If there are local knitting or quilting clubs, see if they\u2019d like to also start a book club.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The members can read during the week and discuss the books while quilting in the store. If your store has a cafe, this could be even better because you can make food and coffee sales while none of the club members have to prepare or clean up a mess in their homes. This can be a double bonus for the book club, and you can try offering discounts on food and beverages if they purchase the books for their club through your store.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Liquidating inventory<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Once your data shows that the busy season has slowed, anything that won\u2019t sell next year needs to be moved so that you can reduce warehousing costs and free up shelf space for the next season. A few ways to begin moving inventory include promotions like:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Bundling to save XY% or $X.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">A free gift when you spend over $AB.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Discounts on products that need to go.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Buy one, get X free or at a discount.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Look for trends where a decent number of purchases of product A relate to purchases of product B. If B is not going to sell next year, discount it when purchased at the same time as A.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If both A and B cost $10 retail with a 70% margin, you make $14 per sale. Let\u2019s say B will not sell next year and will not move in a liquidation auction or the aftermarket. You can keep the price of A at $10 and offer B at $8 when purchased alone. If the person buying A also buys B, they can get both for $16. B will no longer be on your shelf, reducing warehousing costs and allowing you to remain profitable at +$11.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Pro-tip: <\/span><\/b><span data-contrast=\"auto\">If inventory did not move, collect email and SMS phone numbers from busy season customers. Offer a semi-annual sale (like Christmas in July) to see if they will buy the excess inventory.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">Use your skills and knowledge to build a passive income<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:320,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">As a business owner, you have skills, assets, and knowledge that can be used to drive revenue during slow seasons. Here are a few examples:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Dive instructors can teach swimming at community pools or offer classes at learning centers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Photographers can move into niches that are similar to their skill sets.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cb\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cb&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Portrait photographers can try product and lifestyle product shoots for local retailers and ecommerce stores. Their knowledge of 2-point and 3-point studio lighting will help.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cb\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cb&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Wedding photographers can do maternity photos and events like corporate holiday parties as they\u2019re familiar with capturing moments in crowded rooms and ballroom or conference hall lighting.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Landscapers can offer gutter cleaning services, snow shoveling, and setting up fall or holiday decorating. This includes hanging lights on trees, delivering and arranging pumpkins from a local farm, and setting up other seasonal holiday decor.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Restaurants may be able to host cooking classes or demonstrations as slow seasons approach, or on nights that see low foot traffic.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Business owners can offer mentoring and workshops to budding entrepreneurs during the slow seasons, or see if they can teach a class at a local college or business school.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Vacation town companies like a hotel restaurant can offer locals-only or kids-eat-free deals during the slow season to encourage more visits when the whole town takes a hit.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Seasonal businesses can keep cash flow strong year-round with a bit of preparation and by using their data. As a seasonal business owner, you have skills that are in demand and can use them to build a passive income until the next season starts.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seasonal businesses thrive financially during the busy season, but that does not mean you cannot have passive income or be able to enjoy life during slow seasons. With optimizations to your operations (like knowing which products will sell and when), reducing cash flow waste (by knowing which items to exclude from your menu), and learning<a class=\"excerpt-read-more\" href=\"https:\/\/www.nationalfunding.com\/blog\/how-seasonal-business-can-thrive-financially-year-round\/\" title=\"ReadHow Seasonal Business Can Thrive Financially Year-Round\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":38,"featured_media":208490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-208489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-success"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Seasonal Business Can Thrive Financially Year-Round - The Bottom Line by National Funding<\/title>\n<meta name=\"description\" content=\"Seasonal businesses have highs and lows. This guide helps you maximize the busy season and stabilize during off seasons.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nationalfunding.com\/blog\/how-seasonal-business-can-thrive-financially-year-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Seasonal Business Can Thrive Financially Year-Round - The Bottom Line by National Funding\" \/>\n<meta property=\"og:description\" content=\"Seasonal businesses have highs and lows. 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