{"id":72879,"date":"2017-05-24T09:46:21","date_gmt":"2017-05-24T16:46:21","guid":{"rendered":"https:\/\/www.nationalfunding.com\/?p=72879"},"modified":"2023-03-02T04:58:48","modified_gmt":"2023-03-02T12:58:48","slug":"4-ways-companies-can-benefit-from-social-responsibility","status":"publish","type":"post","link":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/","title":{"rendered":"4 Ways Companies Can Benefit From Social Responsibility"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n

Companies are taking corporate social responsibility more seriously than ever. According to The Guardian, more than 5,000 corporations<\/a> release their environmental, social and corporate governance performance\u00a0on an annual basis. And, nowadays, it’s not hard to find an initiative designed to attract socially\u200b minded companies.<\/p>\n

The Guardian explained that today’s trends in social responsibility are a proactive response to harmful stories about various companies’ wrong-doings. Rather than waiting to do damage control regarding negative press, companies began demonstrating the good they do on a regular basis by engaging in social and environmental causes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\"Social<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
\n

However, many businesses have come to recognize that being socially responsible does more good for the company than proactive reputation management<\/a>. Here are four ways getting involved in a good cause can benefit your business:<\/p>\n

1. Appeal to your customers<\/h2>\n

Customers generally seek out companies that are making the world a better place in some way or another. And the companies that are doing good may be enjoying higher customer loyalty.<\/p>\n

According to a study by Cone Communications, more than 90 percent of millennial shoppers would switch brands if one is associated with a cause. Additionally, 82 percent said they’re likely to tell their peers<\/a> about a good cause their favorite brands take part in.<\/p>\n

2. Create a strong company culture<\/h2>\n

Being a part of a cause is a great way for co-workers to build bonds. Entrepreneur pointed out that giving back to the community is often a good way to increase morale<\/a> among employees.<\/p>\n

“When your employees love what they’re doing<\/a>, they do a better job,” Erin Giles, business philanthropy consultant in South Carolina, explained to Entrepreneur.<\/p>\n

A community involvement study from Boston College’s Center for Corporate Citizenship focused on companies that measure both volunteer participation and employee engagement<\/a>. The study found that companies that scored high in one category usually did well in the other, too. In fact, around 90 percent of companies that participated in the study found a correlation between the two.<\/p>\n

3. Mutual support<\/h2>\n

Customers love to show support for their favorite brands. When they feel personally connected to a company, they’re more likely to support them in good times as well as tough times. Duct Tape Marketing pointed out that businesses that have built a bond with their communities<\/a> have felt the love when things took a turn for the worse.<\/p>\n

For example, consider this small business based in London. The Big Green Bookstore opened in 2008 through the dedication of two book-lovers who knew the neighborhood needed a literary shop, co-owner Simon Key wrote in The Guardian. It built a loyal customer base through many community-based events. When a thief took 600 pounds<\/a> ($773.28)\u00a0from a favorite London bookstore, its clients quickly came to the shop’s rescue. Within a day, dedicated patrons of The Big Green Bookstore has raised 2,400 pounds\u200b ($3,093.12)\u00a0to replace the stolen funds.<\/p>\n

4. Promote business values<\/h2>\n

There are millions of causes a company can get involved in. While any one of them will likely have multiple positive outcomes for a business, there are advantages to strategically choosing your cause. Companies can seek out ways to give back that also promotes their company’s values, Duct Tape Marketing pointed out. For example, a grocery store might support local food pantries or raise money to bring nutritious ingredients to food deserts. Or, an athletic apparel store might sponsor a community walk or run event for a special cause. By calling attention to causes that are closely tied to your own business model,\u00a0 you’re not only doing good for others – you’re benefiting your own marketing efforts <\/a>as well.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n
\n
\n
\n

\n<\/a>\"Apply<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

4 Ways Companies Can Benefit From Social Responsibility<\/p>\n","protected":false},"author":6,"featured_media":72874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[118],"class_list":["post-72879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-trends","tag-marketing-for-small-business"],"yoast_head":"\n4 Ways Companies Can Benefit From Social Responsibility<\/title>\n<meta name=\"description\" content=\"Social responsibility is good for your company and the Earth! Find out the 4 ways National Funding thinks your company can benefit from social responsibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways Companies Can Benefit From Social Responsibility\" \/>\n<meta property=\"og:description\" content=\"Social responsibility is good for your company and the Earth! Find out the 4 ways National Funding thinks your company can benefit from social responsibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nationalfunding.com\/blog\/blog\/wp-json\/wp\/v2\/posts\/72879\" \/>\n<meta property=\"og:site_name\" content=\"The Bottom Line by National Funding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/national.funding\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-24T16:46:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-02T12:58:48+00:00\" \/>\n<meta name=\"author\" content=\"The Bottom Line\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NationalFunding\" \/>\n<meta name=\"twitter:site\" content=\"@NationalFunding\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Bottom Line\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/\",\"url\":\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/\",\"name\":\"4 Ways Companies Can Benefit From Social Responsibility\",\"isPartOf\":{\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2017-05-24T16:46:21+00:00\",\"dateModified\":\"2023-03-02T12:58:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/#\/schema\/person\/c6f0fd9aaf7647ec3d2fa13f4c2777c6\"},\"description\":\"Social responsibility is good for your company and the Earth! Find out the 4 ways National Funding thinks your company can benefit from social responsibility.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.nationalfunding.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Ways Companies Can Benefit From Social Responsibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/#website\",\"url\":\"https:\/\/www.nationalfunding.com\/blog\/\",\"name\":\"The Bottom Line by National Funding\",\"description\":\"Read National Funding's small business blog for tips and suggestions on how to grow your business by focusing on different aspects of business operations.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.nationalfunding.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/#\/schema\/person\/c6f0fd9aaf7647ec3d2fa13f4c2777c6\",\"name\":\"The Bottom Line\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.nationalfunding.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8827e9139133ac5af1616e8e391facf437d577a433cba436b5aa24a25e7e5175?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8827e9139133ac5af1616e8e391facf437d577a433cba436b5aa24a25e7e5175?s=96&d=mm&r=g\",\"caption\":\"The Bottom Line\"},\"description\":\"Our team of experienced contributors provide the information and tips business owners need to make smart financial decisions.\",\"url\":\"https:\/\/www.nationalfunding.com\/blog\/author\/the-bottom-line\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Ways Companies Can Benefit From Social Responsibility","description":"Social responsibility is good for your company and the Earth! Find out the 4 ways National Funding thinks your company can benefit from social responsibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/","og_locale":"en_US","og_type":"article","og_title":"4 Ways Companies Can Benefit From Social Responsibility","og_description":"Social responsibility is good for your company and the Earth! Find out the 4 ways National Funding thinks your company can benefit from social responsibility.","og_url":"https:\/\/www.nationalfunding.com\/blog\/blog\/wp-json\/wp\/v2\/posts\/72879","og_site_name":"The Bottom Line by National Funding","article_publisher":"https:\/\/www.facebook.com\/national.funding\/","article_published_time":"2017-05-24T16:46:21+00:00","article_modified_time":"2023-03-02T12:58:48+00:00","author":"The Bottom Line","twitter_card":"summary_large_image","twitter_creator":"@NationalFunding","twitter_site":"@NationalFunding","twitter_misc":{"Written by":"The Bottom Line","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/","url":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/","name":"4 Ways Companies Can Benefit From Social Responsibility","isPartOf":{"@id":"https:\/\/www.nationalfunding.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#primaryimage"},"image":{"@id":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#primaryimage"},"thumbnailUrl":"","datePublished":"2017-05-24T16:46:21+00:00","dateModified":"2023-03-02T12:58:48+00:00","author":{"@id":"https:\/\/www.nationalfunding.com\/blog\/#\/schema\/person\/c6f0fd9aaf7647ec3d2fa13f4c2777c6"},"description":"Social responsibility is good for your company and the Earth! Find out the 4 ways National Funding thinks your company can benefit from social responsibility.","breadcrumb":{"@id":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.nationalfunding.com\/blog\/4-ways-companies-can-benefit-from-social-responsibility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nationalfunding.com\/blog\/"},{"@type":"ListItem","position":2,"name":"4 Ways Companies Can Benefit From Social Responsibility"}]},{"@type":"WebSite","@id":"https:\/\/www.nationalfunding.com\/blog\/#website","url":"https:\/\/www.nationalfunding.com\/blog\/","name":"The Bottom Line by National Funding","description":"Read National Funding's small business blog for tips and suggestions on how to grow your business by focusing on different aspects of business operations.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nationalfunding.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.nationalfunding.com\/blog\/#\/schema\/person\/c6f0fd9aaf7647ec3d2fa13f4c2777c6","name":"The Bottom Line","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.nationalfunding.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8827e9139133ac5af1616e8e391facf437d577a433cba436b5aa24a25e7e5175?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8827e9139133ac5af1616e8e391facf437d577a433cba436b5aa24a25e7e5175?s=96&d=mm&r=g","caption":"The Bottom Line"},"description":"Our team of experienced contributors provide the information and tips business owners need to make smart financial decisions.","url":"https:\/\/www.nationalfunding.com\/blog\/author\/the-bottom-line\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/posts\/72879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/comments?post=72879"}],"version-history":[{"count":6,"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/posts\/72879\/revisions"}],"predecessor-version":[{"id":205665,"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/posts\/72879\/revisions\/205665"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/media?parent=72879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/categories?post=72879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalfunding.com\/blog\/wp-json\/wp\/v2\/tags?post=72879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}