{"id":9857,"date":"2016-06-28T15:20:16","date_gmt":"2016-06-28T22:20:16","guid":{"rendered":"https:\/\/www.nationalfunding.com\/?p=9857"},"modified":"2023-07-18T11:55:40","modified_gmt":"2023-07-18T18:55:40","slug":"taking-advantage-local-marketing-campaigns-small-business","status":"publish","type":"post","link":"https:\/\/www.nationalfunding.com\/blog\/taking-advantage-local-marketing-campaigns-small-business\/","title":{"rendered":"How Local Marketing Campaigns Help Your Small Business"},"content":{"rendered":"

For many small businesses, it’s vital they spend every last penny of their working capital<\/a> strategically and effectively. Since the vast majority of small businesses sell their wares to the local community in the immediate geographic vicinity.\u00a0 One suggestion would be to allocate resources for a small business \u201clocal\u201d marketing campaign.<\/p>\n

This means the small business marketing campaigns will primarily target the local population in one specific area. In some ways a local marketing campaign can be more restrictive than a nationwide focus, but there are many advantages to using a local marketing strategy, such as spreading brand awareness and potentially boosting sales.<\/p>\n

Optimize your online reviews<\/h2>\n

Before patronizing a business and buying anything there, nearly everyone looks to the online reviews first. In fact, 92 percent of respondents<\/a> to the BrightLocal Local Consumer Review Survey 2015 said they now read online reviews. This is up from 88 percent in 2014, and indicates that shoppers care a lot about what previous customers have to say about a particular company. Individuals will even immediately research a company online the second they hear the name of it, often with no intention to buy anything, but just to gain a sense of what the company offers.<\/p>\n

One way to truly optimize your online reviews is to get the categories and information correct for all the major review sites. Yelp, Angie’s List and Google are all good review websites to start with, as well as your local Yellow Pages.<\/p>\n

Claim your Local Listing<\/h2>\n

Search-engine giant Google offers a Local Listing that lets businesses of all sizes claim their company so it shows up online. Unfortunately, 15 percent of local companies have yet to claim their listing<\/a> while 25 percent were unaware whether they have claimed it, according to Reach Local’s 2016 Local Marketing Report.<\/p>\n

The Google Local Listing is a crucial way to ensure your small business shows up at the top of the search engine results page. The higher your ranking on Google’s SERP, the better your chances for your ideal potential customers seeing the listing, leading to greater success for your local marketing campaign.<\/p>\n

Utilize proximity targeting with AdWords<\/h2>\n

The local marketing campaign is all about attracting shoppers from the immediate area. One of the best ways to hone your message so it singles out just those people who live within a certain number of miles surrounding the store is using proximity targeting. You can do this by using radius target through AdWords. With this technique, you can target customers who live a specific distance from the store, whether it’s two, five, 10 or 100 miles away.<\/p>\n

As noted in Wordstream, you can easily master this technique in a few easy steps<\/a>:<\/p>\n