Investment in Digital Marketing a Priority for Small Businesses in 2013
According to the recent AT&T Small Business Technology Poll, 66 percent of small business owners intend to spend as much or more on their digital marketing presence in 2013 than they did last year.
“U.S. small businesses see incredible value and opportunity in digital marketing and are clearly increasing their presence as a way to gain access to new customers,” said Cathy Martine, AT&T executive vice president of Small Business Solutions. “With a variety of digital tools such as email, websites, and social media, coupled with the ability to both deliver and access them from mobile devices, small businesses are building new connections without borders.”
The majority of small businesses plan on allocating more of their budget to expand their online marketing strategies through email blasts, company websites, and mobile devices – an expansion many see as vital in engaging and attracting new customers. Some small businesses may also look to borrow working capital in order to procure new digital marketing technology, but low interest rates may come into question.
Many cash-strapped small businesses that want to improve their businesses through digital marketing find that alternative lenders, like National Funding, can supply them with the small business loans and small business equipment leasing they need to stay competitive.