10 30 2015

Successful Ecommerce Business Tips

10 30 2015

5 Tips For Making Your Ecommerce Company Successful

One of the best ways to truly optimize your small business loan is to forego the traditional brick-and-mortar store and instead focus on ecommerce. Maintaining a purely online presence for your small business has many benefits for new owners, not least of which is the expected sales.

According to Statista, total retail ecommerce sales ballooned from $167.3 billion to $263.3 billion between 2010 and 2013, while 2014 saw this number increase to $304.1 billion. With total estimated retail sales in the U.S. consisting of roughly $3.19 trillion in 2014, it means ecommerce comprised 9.5 percent of total sales, and economists only expect that number to continue steadily growing.

As ecommerce sales increase year over year, owners can take advantage of the fact that these types of companies have significantly lower overhead, since they do not need a physical location or many of the amenities that accompany an office or storefront. Using a retail business loan to make an investment in a website and some inventory can greatly boost profit margins since your expenses can be greatly decreased.

Here are five tips for making your ecommerce company successful:

  1. Give people deals
    Digital coupons have replaced traditional paper ones. No longer do customers need to worry about misplacing or losing a flimsy piece of paper. Now coupons get sent to email, and people can use their smartphones to store these deals for a later time. In fact, according to statistics provided by Selz, customers believe they’ll find better deals online, as opposed to shopping in person. You can provide these digital coupons via email blasts to customers on your mailing list or find ways to partner with other companies to help spread the word.
  1. Make it mobile
    If ecommerce is the future of retail sales, then mobile is the future of ecommerce. In these days of ubiquitous smartphone usage and nonstop connectivity, you cannot afford to not make your site mobile friendly. According to data provided by ecommerce-platforms.com, mobile sales will make up 26 percent of U.S. retail ecommerce sales by 2017, a 7 percent uptick from 2014.
  1. Shy away from PPC
    While pay-per-click advertisements can certainly provide another revenue stream for your fledgling enterprise, they can inadvertently have a negative effect on your branding attempts and overall sales. Customers prefer to not be inundated with additional advertising while they’re browsing or shopping. It can leave a bad taste in their mouths and lead them to try other outlets.
  1. Test the site constantly
    The last thing you want is a malfunctioning link or buggy landing page on your website. Not only does it decrease your ecommerce site’s chances of converting the browser to a customer, but it also makes your company seem unprofessional, which can lead to bad reviews and an entire negative spiral of bad publicity on online rating sites. Before, during and after launching your ecommerce business, be sure to check the different webpages using various A/B testing. Mashable provided a list of inexpensive sites and apps that can help with this process.
  1. Collect all the data
    Perhaps one of the most important aspects of ecommerce sites – aside, of course from making money – is that they give you the ability to collect loads of valuable data, including customers’ contact information, purchasing habits, prime shopping times, what sites are leading customers to your webpage, and much more. You can utilize all this data to optimize your site with promotions and deal, all of which will ideally boost revenue and provide a true return on your investment.


  • Inventory loans for small businesses

    Inventory Financing – 4 Tips To Help You Get The Most From Your Loan

    Every business that sells products must have inventory. Without it, you simply won't make a profit. However, figuring out your inventory needs can be a challenge. You want to have enough so that you never need to tell a potential customer that you're out of stock - these people could wind up visiting or buying… […]

  • Essential business development tactics

    3 Effective Business Development Tactics for Small Businesses

    Ultimately, every small business wants to grow and develop. However, owners need to pick spots and choose to develop their operations in a way that is sustainable and beneficial in the long run. Growing simply to expand the business's footprint doesn't always make sense from a financial or operational standpoint. How can your business increase… […]

  • Equipment leasing and financing video

    Equipment Financing and Leasing

    Most business owners need to acquire equipment sooner or later for their business.  It could be for replacement, to upgrade or to expand.  It’s always a question how to pay for it, though.  Sure you can purchase outright, but that takes cash.  And it’s more difficult than ever to try to get a loan from… […]

  • Health care law changes for small businesses

    Health Care Law Changes Could Affect Small Business Owners

    Health insurance is an incredibly complex and confusing subject. Not many people can confidently explain all the fine details of various health insurance policies. At the same time, health insurance can be deeply personal. People rely on their health insurance plans to provide them with the treatments and check-ups they need to stay healthy .… […]