12 10 2015

Online Retail Website Optimization for the Holidays

12 10 2015

5 Ways Online Retailers Can Optimize Their Websites For The Holidays

Even if you’ve already spent money finalizing your website and getting everything perfectly designed, as a small business owner, you should know now is a great time to take advantage of using an alternative lending option to optimize your website. With more customers now turning to the Internet instead of brick-and-mortar stores for all of their holiday shopping needs, retailers and other small businesses must be ready to pivot and tailor their sites for these people. Indeed, the closer we get to the holidays, the more shoppers will not only be seeking out the best deals, but they’ll be expecting them.

While many e-tailers move into a code freeze for this time of the year, which reduces the chance for any errors that might lead to site downtime or other problems surrounding the online shopping experience, there are still ways to tweak and customize the page to boost traffic and sales. Here are five ways small business owners can optimize their website to get the most visibility and best responses from shoppers:

  1. Links, links, links
    When a customer reaches your website, it’s up to you to direct the traffic to your best items. You can accomplish this by nudging customers with links to your most appropriate, in-stock items for the holidays. Shoppers can be overwhelmed when they land on a page with too many images and links. This also goes for the top-of-page banner, which companies can use to hype sales, promotions and or coupon codes. Directing where the customers’ eyes land and then helping them find the pages you want them to find will go a long way to keeping the web traffic bustling.
  1. Decorate it
    While you might have spent countless hours ensuring the website has the perfect graphics and images that best represent your company and brand, consider shaking it up for the holidays. Jazz up the display with festive imagery that reminds customers of the time of the year. Updating the website for the season indicates to shoppers that there is someone on the other end of the page, which humanizes an otherwise impersonal interaction.
  1. Boost performance
    As Business.com noted, a company’s website barely has three seconds to engage the end user after he or she lands on the page. This means the web page needs to load quickly and effortlessly or else potential customers will surf away to a new, better performing site. If your site is slow to load, consider switching to a better quality and more dependable web-hosting service, or look into using a content delivery network (CDN) which will cache static files, thereby speeding up the load time for the site.
  1. Offer specials
    As online retailers upend traditional brick-and-mortar stores, these e-tailers can take a page from older business models and offer special accommodations. For instance, providing a gift wrapping option for goods purchased on your site is a good way to entice shoppers into following through with their order. While providing free gift wrapping is always sure to attract customers, even offering the option with a nominal fee of a few dollars can go a long way to convincing shoppers to click the check-out button, Practical Ecommerce reported.
  1. Display the details
    The closer we get toward Christmas, the more of a hurry shoppers will be in, and the less likely they’re going to spend any time hunting through your website looking for answers. Because of this, you should ensure all pertinent information is front and center on the website to make it easy for customers. Information like your return policy, customer service number and shipping cut-off times are all crucial to creating an easy-to-use and intuitive shopping experience.

For ecommerce retailers looking to upgrade their website for the holidays and potentially implement some of these suggestions, the costs may be prohibitive, especially with all the other costs around the holiday shopping season. IT equipment financing or even a short term business loan can help get your business the capital it needs to prepare your website for the holiday season.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.

 

US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.

 

For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

 

Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

  
The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.