Marketing

 
National Funding Card National Funding Card

Have Your National Funding Card? Get Started.

10 18 2017

Gain Social Media Followers

10 18 2017

7 Ways To Attract More Social Media Followers For Small Businesses

Social media platforms like Twitter, Facebook, YouTube, and LinkedIn are wonderful ways to connect with your customers, answer their questions and alert them when you have a new product or a sale. However, the benefits of social media can only truly be realized if you have a following.

Creating a social media account is only the first step toward cultivating a social following. Just because you’re online doesn’t mean your customers know it, and it doesn’t necessarily mean your feed is helpful to your audience. To gain more followers and be a real resource to your readers, consider these tips:

Attract social media followers

 

1. Follow others

To gain followers, you need to be a follower, Search Engine Journal pointed out. Find other people or businesses that post relevant content to your industry to follow – chances are, they’ll return the favor. This is a great start to building an audience and to position yourself as a valuable reference for that industry as well.

2. Interact with your fans

When someone mentions you in a post or comments on one of yours, always respond. It doesn’t matter if they said something positive or negative, whether they’re directly asking you a question or mentioning you in passing – chime in with an answer, a response, a thank-you or a clarification. Brands that engage with their audiences are often rewarded with loyal followers.

3. Cross-promote

OK, so you have a long list of Twitter followers and plenty of Facebook followers. But are these the same people? Encourage your Facebook fans to follow your Twitter account; tell your Twitter followers about your Instagram account; announce that you’re on SnapChat through your Instagram feed, and so on. Your fans may not know all the social media channels they can find you on – change this by telling them where they can follow you, HubSpot recommended.

4. Put buttons all over your website

Your social media buttons should be obvious on your website, and they should appear on every page. This is no exaggeration – users should be able to follow you from your home page, your “About Us” page and every single blog post. In addition to including buttons to follow your social accounts, it could also be helpful to include buttons that let website visitors share the page or article they’re reading.

5. Post original content

To be seen as a thought leader or a unique brand, you need to show your audience that you really are one. This can only be done if you demonstrate valuable insights or opinions that can’t be found anywhere else. Create and post original content so your audience can see your expertise.

6. Mix in some re-tweets

As valuable as original content is, it’s also important to share other thought leaders’ content as well. This shows you’re open to opinions and insights that aren’t your own, and that you’re interested in being a valuable resource to your audience. When sharing others’ content, make sure to add a note of your own to show why you’re sharing it.

7. Make your followers smile

Posts that inspire emotion typically perform best, but the emotion that trumps all others is happiness, Inc pointed out. Post an Instagram of a puppy playing with your product or tweet out a mid-week joke – a little humor goes a long way with your social strategy.

 

 

Small Business Funding

Featured


  • National Funding Small Business Tax Prep Guide

    Guide to Tackling Tax Prep for Small Business Owners

    Download the straight-forward, easy-to-read guide to tax preparations for small business owners in any industry. Finally, a practical resource that explains how to get the most out of your business Federal tax return in a way that’s conversational, approachable and achievable. Why download this guide? So much more than a bulleted list of links and… […]

  • Time to get a small business loan

    When Is The Right Time To Get A Small Business Loan

    Deciding to pursue a small business loan is one of the biggest decisions a company's owner can make. With the right approach and a strong plan in mind for using the funds, a small business loan can help an organization strengthen itself and grow, moving upward in a competitive economy. Of course, choosing when to… […]

  • National Doctors Day March 30th

    Celebrate Medical Advancements On National Doctors Day: March 30

    National Doctors Day is a national tradition now in the middle of its 8th decade. The first was held March 9, 1933 in Georgia. Eudora Brown Almond, whose husband was a doctor, organized the day of recognition and chose March 9 because it was the anniversary of the first time that anesthesia was used in 1842.… […]

  • Small business successful operations

    What Can Star Wars Teach You About Running a Business?

    Star Wars is both a beloved movie franchise and a foundational element of pop culture. Touching the hearts and minds of fans across many generations, Star Wars has seen a rush of new attention as a slate of new films have been released in recent years, with more on the horizon. Of course, every good… […]