04 02 2015

Small Business Show Local Campaign

04 02 2015

Create A Shop-Local Campaign

Small business owners have more to contend with than just obtaining working capital. Between major corporate brands and online retailers, it can be that much harder to get a leg up over the competition.

Fortunately, one recent trend is working in the favor of small business owners: shopping locally.

More and more people have begun to realize that shopping at local small businesses benefits their communities. Not only does it create local jobs, it can often help consumers save money and reduce environmental impact.

Many people also turn to local businesses for the special customer care they offer. After all, talking with your neighbor is usually preferable to dealing with a vast, faceless company.

Small business owners should take advantage of this movement and capitalize by creating a shop-local campaign in their area.

Shop-local campaigns work

According to data from the Institute for Local Self-Reliance, shop-local campaigns resulted in revenue growth of 5.3 percent on average for businesses in 2013. Meanwhile, survey respondents said they experienced a 1.4 percent increase in same-store holiday sales.

More than 75 percent of businesses located in cities that have shop-local campaigns reported more customer traffic and other benefits. While sales growth for independent business in locales without such campaigns increased 2.3 percent in 2013, that number reached 7 percent on average with places using the campaigns.

“This comprehensive survey makes clear the unparalleled role that local businesses play in the health and vitality of communities,” Oren Teicher, CEO of the American Booksellers Association and co-chair of Advocates for Independent Business, said in a media release. “And it highlights, too, the challenges that these businesses are facing regarding equitable governmental policy and a level competitive playing field. However, the widespread acceptance of the localism movement – which shows the potential of small business advocacy – is a clear sign for optimism.”

Getting started in your community

Your first step should be researching whether any kind of shop-local organization already exists in your area. If so, you can simply join up with them. However, if no such organization has been created yet, you may want to consider starting one on your own.

If you do decide to create your own campaign, it’s important to reach out to local officials, organizations and other independent businesses for support. The more people involved, the more successful your campaign will likely be.

Next, it’s time to draft a plan for the campaign. Do you want to encourage a shop-local week at some point in the year? Perhaps you want a program that encourages shopping locally during busy consumer seasons, such as Christmas.

Whatever you decide, the next step is marketing. Advertisements around town, local newspaper interviews, television spots – these can all be useful. However, don’t underestimate the power of social media. Creating dedicated Facebook and Twitter accounts for your local campaign is a great way to generate buzz and support without spending a dime.

Don’t be afraid to reach out to national organizations that can offer help in creating a shop-local campaign. The American Independent Business Alliance and the Institute for Local Self-Reliance are two such organizations that can provide support in the way of training materials and research.


Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.