07 06 2016

07 06 2016

How to extend the life of your small business marketing campaign

Launching a small business marketing campaign requires proper allocation of your working capital. As economic uncertainty rises, small business owners need to optimize the investment in their small business marketing campaign to make sure every penny is well spent.

A slim majority of small business owners are optimistic about their future prospect for growth, however they have this tempered with a healthy dose of skepticism. According to the spring 2016 Bank of America Small Business Owner Report, 51 percent of owners anticipate rising revenues during the next year. This is down from the 63 percent who expressed confidence in their growth prospects last year.

With owners’ confidence balancing on a knife-edge, now is the perfect time to launch a strategic small business marketing campaign to spread brand awareness, generate new leads and ultimately grow your business. However, the creeping uncertainty about future growth possibilities may make some owners apprehensive about doling out a substantial sum of working capital for a robust campaign. Thankfully, by stretching a small initial investment and strategically allocating resources in cost-effective ways, you can extend the life of your small business marketing campaign.

Conduct an email campaign
Crafting a well-designed and informative email marketing campaign can be a great way to engage customers at a fraction of the cost of traditional outreach methods. In addition to this being a great way to connect with the public, email marketing campaigns, with their low costs and big ROI, can drive sales and really boost your revenue stream. When properly utilized, email marketing can potentially generate $38 in ROI for every $1 spent on the strategy, Campaign Monitor noted. This return outpaces affiliate, paid search and display marketing techniques.

Despite their high returns, these campaigns have a tendency to create an immediate surge and then sputter out quickly. Recipients of the email read the message (if they read it at all) and then move on. Even if somebody saves it for later, the email can get buried under a pile of other messages and quickly relegated to the bottom of the inbox.

A good way to prolong the life of your email marketing campaign is creating a hosted version. As noted by VerticalResponse, this is simply posting the original email document to a webpage. Many Email Service Providers provide their users with a way to insert a link created from the email. You can then share this hosted page on your various social media channels to extend and even expand the life of your email marketing campaign.

Post “evergreen” content
Creating original content for your website and posting it regularly is a great way to drive search traffic and generate leads. While regularly uploading relevant and topical information shows your customers and peers you’re on your game and keeping a finger to the pulse of your industry, this too can quickly fade into the ether of the internet once people move on to newer topics.

You can remedy this short shelf life by creating and posting “evergreen” content. These are articles and infographics that visitors to your website can read at anytime and still find the information useful and actionable. Depending on what industry you operate in, this may vary. Some good examples are Top Five lists or tips relating to your products. Carefully choose content that you know won’t be irrelevant in a month, a year or even a decade if you can. This prolongs the shelf life of the collateral on your website and ensures this investment continues to provide value long after you post it.

Take advantage of a small business loan
No matter how much money you allocate for your marketing budget, you could always use more. Whether it’s a little extra cash to spend on conducting an industry survey and analyzing the data or additional money to invest in building a new website, every extra dollar provides you with a greater chance to cast a wider marketing net and attract more potential customers.

A small business loan from an alternative lender can be just the solution you need. Instead of compiling a mountain of documents to give to a traditional big bank during the loan application process and then waiting months to hear whether you were approved, obtaining financing from an alternative lender is quick and easy, with many applications approved in 24 hours.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.