Business Trends

With the right prompts and data uploaded, AI tools like Claude and ChatGPT can help you know:  When you’ll likely need to start discounting products to make room for the next season or line.  What inventory to avoid ordering because it never fully clears, including variations like flavors, sizes, and colors.  How much to order vs. guessing when it comes… Read more »

Email marketing (and SMS) are your company’s ATM machine. They’re consumers and clients that gave you their information, have shopped already, and who are familiar with your brand, which is why these campaigns convert better than other channels. But when you over-email, use the wrong messaging, or the offers are not relevant to the recipients, your company gets marked… Read more »

Buy now pay later (BNPL) is a feature for ecommerce websites that allows customers to make multiple payments vs. having to pay everything upfront for their purchase. It is similar to layaway for brick-and-mortar stores in that a customer can make a purchase (taking the inventory), but instead of waiting for them to come back… Read more »

Whether you’re establishing a new brand or buying an existing company, consider these 5 steps on how to get into the trucking business.