Business Trends


11 07 2016

11 07 2016

Get the Most Out of Your Veteran’s Day Sales

The holiday season is practically upon us, and it’s coming sooner than retailers think.

Many consider Black Friday the official start of the holiday shopping season, but retailers shouldn’t miss out on an opportunity to maximize sales on Nov. 11: Veteran’s Day. The average consumer plans to spend $1,175 on holiday shopping this year, according to the Rubicon Project, making it a critical time for brick-and-mortar stores as well as e-commerce sites to bring in as much revenue as possible.

To keep up with this intense shopping season, business owners are going to need more capital to maintain appropriate inventory and staff levels, in addition to launching new marketing campaigns. In fact, 59 percent of small business owners plan to borrow money this holiday season, according to a Business Insider report.This means owners should consider getting a small business loan to have enough cash to fund an increase in inventory, hire temporary staff and ramp up their promotional efforts during this busy retail period.

Don’t run out of supplies

Nothing will put a damper on retail sales faster than a “Sold Out” sign in a store’s front window. It won’t matter how many customers come through a business’ doors if there isn’t enough inventory to meet the demand. Retailers who fail to accommodate the burst of demand that inevitably comes with the last two months of the year will be missing out on a huge opportunity to make some money, which could be helpful later on if the store experiences a slow period. And research is showing that entrepreneurs are concerned about bringing in money during this pivotal time.

According to an Office Depot survey, 32 percent of small business owners view cash flow as their most pressing problem during this busy shopping season.  For owners worried about keeping up with increased demand in November and December, it’s important to overestimate the amount of inventory you will need to make sure you never run out. If there are leftover products, retailers can always think of creative ways to sell them later.

Small business loans from alternative lenders are a great way for owners to get cash quickly to make preparations for this busy time. Unlike traditional banks that can take up to one month to issue an approval, alternative lending sources can get business owners the money they need to order more revenue in as little as 24 hours.

Don’t skimp on manpower

Another way to hurt holiday sales is through bad customer service. Consumers don’t want to endlessly wait in line to check out, or sit unattended if they have a question or concern about a product before purchasing. Having too few staff working in the store might lead to consumer walk-outs or bad word of mouth about a customer’s experience in the store. In addition to the boosted demand for products, it’s more than likely that business owners are going to need to hire temporary staff to deal with the bigger holiday crowds.

To avoid these pitfalls, managers should be ready to hire temporary staff to ensure that there will be an adequate number of team members working at all times. Target is planning to hire 70,000 temporary workers to accommodate the holiday rush this year, Fortune reported. And although your company probably isn’t as big as Target, it’s worthwhile for small businesses to follow the retail giant’s lead. In fact, 30 percent of small business owners believe that hiring temporary workers will benefit them this holiday season, according to the Office Depot survey.

This doesn’t just go for brick-and-mortar stores either. E-commerce businesses should consider beefing up the number of employees working in their warehouse and distribution centers to make sure that orders are packaged and shipped in a timely manner. Small business financing from an alternative lender is the easiest way to gather the money necessary to pay these extra workers.

Ramp up marketing efforts

Everyone loves a deal, especially during the holidays. To maximize the amount of traffic a business sees during these busy months, owners should invest heavily in merchandising and marketing efforts that draws in as many consumers as possible. This is also an opportunity to show customers who might not visit the store often what it can offer them.

To capitalize on this potential for new business, retailers need to ensure that they have the highest quality products, attractive merchandising displays and top-notch deals that will keep buyers coming back for more. The holidays are an ideal time to debut a new item at a discounted price to gauge consumer interest and introduce them to a product that could be sold in slower months as well.

Whatever your business strategy is for the end of the year, owners should examine the benefits of a small business loan to make sure they don’t miss out on sales opportunities during this boom time for retailers.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.