04 22 2015

Customer Loyalty Program

04 22 2015

Starting A Customer Loyalty Program

There are plenty of reasons to obtain a working capital loan for your small business. However, most owners would agree the ideal reason is to afford more inventory and expand staff to keep up with strong customer demand.

One way business owners can achieve greater customer demand is by encouraging repeat visits and allegiance through a loyalty program.

Explore your options

There are numerous ways to institute a customer loyalty program.

For example, you could simply opt for punch cards that reward consumers for a certain number of purchases. Another option is having customers sign up for an online newsletter or email program so you can send them special coupons along with news regarding upcoming sales and store promotions.

Go beyond discounts

If you really want to capitalize on a customer loyalty program, think about more than just inspiring repeat visits with discounts. You should institute a program that will allow you to measure how much business the program is bringing in, as well as important details about your customers. This will help you tailor future marketing efforts to reach the specific types of consumers who frequent your business the most.

Make it easy

No matter what type of program you settle on, be sure to make it as painless as possible for customers to sign-up. Too much paperwork or complicated opt-in processes may leave customers feeling like joining the program is too much work.

Think digital

There’s nothing wrong with paper punch cards, but it’s a simple fact that today’s consumers are spending way more time on their smartphones and computers than fishing around in their wallets and purses.

Customer loyalty programs that incorporate digital devices and make use of popular online platforms like Facebook and Twitter can help you set your business apart from more traditional efforts.

Choose rewards carefully

At the end of the day, your customer loyalty program needs to be as beneficial to you as it is to consumers. Incentives that cost your business too much money may not be worth it.

Additionally, poorly chosen rewards may not do much to inspire more loyalty from consumers. Think carefully about what your customers would most want, as well as what you can offer without breaking the bank.

Promote your program

Even the world’s most well-planned customer loyalty program won’t make a dent if consumers aren’t aware of it. Marketing is essential to a program’s success, so be sure to get the word out. Advertisements, social media, in-store promotions – all of these and more should be utilized to get customers interested.

Consider different levels

A customer loyalty program that all consumers can use is a great idea, but don’t be afraid to play around with your program to reward extra special customers. Some shoppers will simply spend more money than others, and it might make sense to offer these dependable consumers rewards that go beyond the standard fare all your customers can enjoy. This way you’ll be going the extra mile to inspire loyalty among the cream of your customer crop.


Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.