06 17 2014

06 17 2014

3 Things Customers Want In Today’s Competitive Market

What do customers really want? Business owners have been asking themselves this question for ages, and yet consumer desires elude companies as target audiences shift, technology develops and competition increases. Here are three things customers are looking for:

1. Stand out from the crowd

In every industry, there are at least a handful of places for consumers to spend their money. Take a car wash, for example. To consumers, they may seem all the same – why would a customer choose one over another? Perhaps one business offers special deals on Mondays or is known for having the best services in town, helping them stand out from the crowd. No matter the differentiating factor, it’s important for a business to present themselves as unique leaders in the field.

2. Online shopping options

Online shopping is hardly a new concept, and yet countless businesses are not equipped with sites that cater to customers’ needs. Mobile use in particular has skyrocketed over the past several years, and customers are doing more than just checking their social media accounts on their phones and tablets. They’re downloading apps from their favorite stores, making purchases and looking for the discounts on everything from clothes to technology.

Companies that are lagging behind in technology trends should focus on ramping up their online shopping options for consumers by investing in the latest IT business equipment. Of course, this can be expensive, which is why many turn to IT equipment lease options from lenders like National Funding.

3. Brand engagement

In that same vein, companies need to focus on their web presence in order to engage customers with their brand. Customers want to be able to communicate with companies instantly, whether that be through Facebook, Twitter, Instagram or whatever the trendiest means of communication is that day. Entrepreneurs, therefore, should focus on developing their brand and communication strategies with their audience in mind, honing in on fast and efficient ways to bring their message to the public.

Featured


  • Tax changes business owners should know

    6 Tax Code Changes Small Business Owners Should Know

    Though everyone knows when tax season is, it always seems to catch many people off-guard. Like it or not, though, when tax time comes, it's crucial that all small business owners gather their documents and start filing right away. The fact that tax laws change every year is almost as predictable as tax season itself.… […]

  • POS Systems for Small Businesses

    The Future of POS Tech-Savvy Systems For Millennials

    Your point-of-sale system is one of the biggest touch points inside your retail space or restaurant. A quick, effective and secure transaction goes a long way toward reinforcing positive feelings about your business and ends each encounter with a customer on a high note. Of course, not all POS systems are created equal. Some offer… […]

  • Press Release

    National Funding Named One of the “Best Entrepreneurial Companies in America” By Entrepreneur Magazine

    National Funding Named One of the “Best Entrepreneurial Companies in America” By Entrepreneur Magazine Entrepreneur360 is the most comprehensive and respected ranking of private companies in America Ranking is based on innovation, growth, leadership and impact National Funding helps small- and mid-sized business secure the money they need to grow and thrive SAN DIEGO, Calif.… […]

  • Working capital loans for small businesses

    Working Capital Loans for Small Businesses

    National Funding knows that small businesses are the fabric of America. That’s why we’ve made your business, our business by providing thousands of working capital loans to small and midsize companies in every state in the country. Every business owner knows that working capital is the lifeblood of a business. It’s money for inventory, bill… […]