Marketing

 

03 06 2017

Entrepreneurial books to own

03 06 2017

7 Books All Entrepreneurs Should Have On Their Bookshelves

Becoming an entrepreneur can be a fun, exhilarating adventure. But sometimes, the enormity of the challenge of starting and leading a successful business can be overwhelming. In those moments, it’s important to have inspiration to propel you forward, or advice to give you clarity to your situation.

Luckily, some of the best business advice and inspiration is readily available to you at your local bookstore. If you’re a business owner, or plan to become one in the near or distant future, add these literary works to your must-read list:

1. “Think and Grow Rich” by Napoleon Hill

Though Hill wrote this book in 1937, it continues to inspire successful entrepreneurs today. Business Insider reported “Think and Grow Rich” was a key source of inspiration for Daymond John, founder of FUBU and an investor on ABC’s Shark Tank. The book is a compilation of inspiring messages from some of history’s successful people, like Henry Ford, Thomas Edison and Andrew Carnegie.

“The main takeaway from that was goal-setting,” John said, according to Business Insider. “It was the fact that if you don’t set a specific goal, then how can you expect to hit it?”

2. “Switch: How to Change Things When Change is Hard” by Chip and Dan Heath

Like most people, the Heath brothers have heard people lament change of any kind. People don’t like to move, to start a new diet, to begin a new system. But they do, and often, willingly. Why? In their Amazon.com review, they explained that it all comes down to the two systems we all have in our brains: our emotional one and our logical one.

When the two are in agreement, change comes easily. When out of sync, change is brutally hard. Through research, the brothers found that people who are able to make lasting changes all have similar game plans and strategies. These strategies have been applied successfully to a plethora of goals, whether they are personal ones, like weight loss, or globally important ones, like addressing child malnutrition.

“Switch” explains these game plans with the goal to help everyone make the lasting changes they want to in their lives, no matter what area of life they fall under.

3. “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink

Using psychology and sociology, Pink shows readers the three main motivators that push people to pursue their passions, reported OnSIP, a real-time communicators provider. According to Pink, those three drivers are:

  • Autonomy
  • Mastery
  • Purpose

“Drive” will motivate you to do good and seek success not just in the world of business, but all aspects of life, The Balance noted.

4. “Lucky or Smart?” by Bo Peabody

Bo Peabody found success early on in life, having started five companies, each in separate industries, before his 30th birthday. Was he lucky – or smart? Peabody argues that he was both – lucky at times, and smart enough to realize when he was faced with a fortunate situation. He also notes that people can take control of their circumstances, essentially creating their own luck.

5. “The E-Myth Revisited” by Michael Gerber

As you navigate your way through the world of entrepreneurship, you’ll undoubtedly encounter well-meaning advice. Perhaps some will be helpful. But often, these tips and tidbits are unsolicited, distracting or otherwise unhelpful. Gerber talks about some common pieces of advice and general assumptions many people have when embarking on their entrepreneurial journeys, LifeHack explained. He also gets into the typical timeline every business follows, from the first spark of an idea to a successful, functional business.

6. “Influence: The Psychology of Persuasion” by Robert B. Cialdini

In the business world, you’ll eventually need to persuade someone of something. You may believe that the relevance of that something (or its catchiness, uniqueness or another trait) is enough to do this. While these characteristics may help in persuading people, they are hardly the only, or even most important considerations to keep in mind. In fact, there’s a science behind bringing people to your mode of thought.

Cialdini conducted research on this science, both academic and first-hand, working as a car salesperson and in the insurance industry to observe environments where people are trying to convince customers of the merits of certain products, according to livemint.com. He shared what he learned and observed in “Influence”, helping marketing professionals everywhere change their approach to selling.

7. “Pre-suasion: A Revolutionary Way To Influence And Persuade”

More than three decades after “Influence” hit the shelves, Cialdini followed up with yet more advice on how to sway an opinion. The key? Set the scene first. Introduce the concept of what you’re about to say or sell subconsciously.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.

 

US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan.  What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number.  We will also ask for your name, address, date of birth, and other information that will allow us to identify you.  We may also ask to see your driver’s license or other identifying documents.

 

For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121.  Funding amount and credit approval is subject to a full credit profile review.