Marketing

 
National Funding Card National Funding Card

Have Your National Funding Card? Get Started.

03 10 2017

Tips to boost your online marketing efforts

03 10 2017

5 Offline Marketing Strategies That Support Small Businesses

Being active in the digital world is essential to maintaining relationships as well as customer acquisition.

Nearly 90 percent of American adults say they use the internet, and close to 80 percent say they have a smartphone, according to Pew Research Center. As such, online marketing is crucial to the health of your business.

But these efforts shouldn’t be in lieu of your offline marketing strategies. These figures from Pew show that about 10 percent of the population still live their lives outside the digital world, and more than 20 percent don’t have access to online content when they’re on the go.

But just because these consumers are offline doesn’t mean they’re unreachable. Try out these non-digital marketing solutions to reach a wider audience:

1. Get involved with your community

Somewhere in your community, there is a fundraiser coming up. Whether it’s the local high school’s football team or a fundraising event for a nonprofit, there will always be a way for your business to get involved.

Don’t let these opportunities pass you by. Donating shows your community that your business is charitable and gets your name into the homes of many people at once. Giving to community events can get your name onto banners, t-shirts, advertisements and press releases. And, if you donate gift certificates, discounted services or products from your inventory, you’re putting your product or service directly into the hands of participants.

You don’t have to wait until someone else plans a charitable event to get involved, either. If it’s in the budget and you have the time, sponsor your own community event, Bizness Apps suggested.

2. Always have a card

There are countless ways a business card can come in handy. Always have a stack with you, and leave them everywhere you go, Duct Tape Marketing suggested. At the library? Slip a few into books related to your business. Out to eat? Leave a business card with the tip. At the grocery store? Stick it to the public bulletin board. Paint your town with your business card. You never know who’ll pick one up.

3. Speak up

There are few, if any, downsides to speaking engagements. According to Hinge Marketing, speaking engagements are the second-most effective way to get new leads. When you’re brought in to speak to an organization or association, you have the undivided attention of a room full of people who regard you as an expert.

If you’re not quite ready to speak publicly, or if you haven’t built a strong enough reputation to speak to a group, go to events, Duct Tape Marketing advised. Attend meetings, network with other professionals and learn about new ways to reach out to potential customers.

4. Go to trade shows

Where can you go to analyze all of your competitors’ strategies and learn how to boost your marketing approach all in one place? An industry trade show.

Here, you’ll be able to set up your booth right alongside your competitors. You’ll learn about where you’re already excelling, what you can do to improve and how to reach more people. You’ll also have the opportunity to learn about the ways your industry is changing.

5. Print it out

No matter how much online content you have, you’ll still need to have printed marketing materials to hand out at speaking engagements, trade shows and other events. But the uses of print materials doesn’t stop there.

You can send customers newsletters, updates or holiday cards in the mail, put brochures at local businesses, hang posters around town and more.

Online marketing efforts are important in today’s increasingly more connected world. But make no mistake – offline marketing efforts are timeless. For the best marketing results, you need to have a good mix of online and offline communications.

Featured


  • National Funding Appears on the Inc. 5000 List Five Times in a Row

    National Funding makes Inc. magazine’s prestigious Inc. 5000 list five consecutive years reporting 185% growth from 2013 – 2016 for the new 2017 list. SAN DIEGO, Calif.--(BUSINESS WIRE)--National Funding, one of the country’s leading financial technology companies for small and medium-sized businesses, ranked as one of the nation’s fastest-growing private companies on two prestigious lists.… […]

  • National Doctors Day March 30th

    Celebrate Medical Advancements On National Doctors Day: March 30

    National Doctors Day is a national tradition now in the middle of its 8th decade. The first was held March 9, 1933 in Georgia. Eudora Brown Almond, whose husband was a doctor, organized the day of recognition and chose March 9 because it was the anniversary of the first time that anesthesia was used in 1842.… […]

  • Applying for a loan

    What should you expect when applying for a small business loan?

    As a small business owner, you may have already looked into applying for a small business loan to fuel plans for expansion or otherwise put your company in the best possible position for success. While the application process for a small business loan is simple and straightforward when you work with the right lending partner,… […]

  • Entrepreneurial books to own

    7 Books All Entrepreneurs Should Have On Their Bookshelves

    Becoming an entrepreneur can be a fun, exhilarating adventure. But sometimes, the enormity of the challenge of starting and leading a successful business can be overwhelming. In those moments, it's important to have inspiration to propel you forward, or advice to give you clarity to your situation. Luckily, some of the best business advice and… […]