Marketing

 

03 10 2017

Tips to boost your online marketing efforts

03 10 2017

5 Offline Marketing Strategies That Support Small Businesses

Being active in the digital world is essential to maintaining relationships as well as customer acquisition.

Nearly 90 percent of American adults say they use the internet, and close to 80 percent say they have a smartphone, according to Pew Research Center. As such, online marketing is crucial to the health of your business.

But these efforts shouldn’t be in lieu of your offline marketing strategies. These figures from Pew show that about 10 percent of the population still live their lives outside the digital world, and more than 20 percent don’t have access to online content when they’re on the go.

But just because these consumers are offline doesn’t mean they’re unreachable. Try out these non-digital marketing solutions to reach a wider audience:

1. Get involved with your community

Somewhere in your community, there is a fundraiser coming up. Whether it’s the local high school’s football team or a fundraising event for a nonprofit, there will always be a way for your business to get involved.

Don’t let these opportunities pass you by. Donating shows your community that your business is charitable and gets your name into the homes of many people at once. Giving to community events can get your name onto banners, t-shirts, advertisements and press releases. And, if you donate gift certificates, discounted services or products from your inventory, you’re putting your product or service directly into the hands of participants.

You don’t have to wait until someone else plans a charitable event to get involved, either. If it’s in the budget and you have the time, sponsor your own community event, Bizness Apps suggested.

2. Always have a card

There are countless ways a business card can come in handy. Always have a stack with you, and leave them everywhere you go, Duct Tape Marketing suggested. At the library? Slip a few into books related to your business. Out to eat? Leave a business card with the tip. At the grocery store? Stick it to the public bulletin board. Paint your town with your business card. You never know who’ll pick one up.

3. Speak up

There are few, if any, downsides to speaking engagements. According to Hinge Marketing, speaking engagements are the second-most effective way to get new leads. When you’re brought in to speak to an organization or association, you have the undivided attention of a room full of people who regard you as an expert.

If you’re not quite ready to speak publicly, or if you haven’t built a strong enough reputation to speak to a group, go to events, Duct Tape Marketing advised. Attend meetings, network with other professionals and learn about new ways to reach out to potential customers.

4. Go to trade shows

Where can you go to analyze all of your competitors’ strategies and learn how to boost your marketing approach all in one place? An industry trade show.

Here, you’ll be able to set up your booth right alongside your competitors. You’ll learn about where you’re already excelling, what you can do to improve and how to reach more people. You’ll also have the opportunity to learn about the ways your industry is changing.

5. Print it out

No matter how much online content you have, you’ll still need to have printed marketing materials to hand out at speaking engagements, trade shows and other events. But the uses of print materials doesn’t stop there.

You can send customers newsletters, updates or holiday cards in the mail, put brochures at local businesses, hang posters around town and more.

Online marketing efforts are important in today’s increasingly more connected world. But make no mistake – offline marketing efforts are timeless. For the best marketing results, you need to have a good mix of online and offline communications.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.

 

US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.

 

For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

 

Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

  
The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.