Marketing

 

11 06 2013

11 06 2013

Attracting Consumers With Customer Testimonials

When it comes to making decisions in the marketplace, consumers follow the advice of their friends and peers. Knowing somebody else was satisfied with the service encourages consumers to trust an establishment. To businesses, these word-of-mouth transactions may seem out of their hands. But owners can actually spread praise themselves by posting testimonials on their web pages and advertisements. Quotes from satisfied customers are a powerful tool for small businesses to promote a successful reputation to the market.

Finding testimonials

Now, business owners may be wondering, where do I find positive quotes from customers? With the abundance of public conversation on the internet, finding a quote could be much easier than it looks.

Social media pages like Facebook, Twitter, Yelp and TripAdvisor are loaded with conversations about businesses. A site-specific search or a general Google search could very well reveal mentions of your business. Free search tools like Social Mention returns all instances of a keyword with the option to sort by date. The tool also provides data like the percentage of positive, neutral or negative comments and more.

But before one scours the internet too far, he or she should make sure they’ve checked the more obvious places. If your business already has a social media page, see what people have posted on it. Check your email inbox for feedback from customers, but be sure to get their permission before quoting them publicly.

Showcasing reviews

The next step is to put the quotes on display for potential consumers to see. A website is a good place to start as updates can be posted instantly. This makes replacing or rotating the comments easy, which is a good practice. Keeping reviews fresh shows consumers that your business is praised consistently. It also shows that a business is connected to their customer base, and it may encourage others to send their feedback.

Posting testimonials is just one way to promote a trustworthy image of your business. Small business owners hoping for bigger results should consider a new marketing plan. A professionally designed website with an array of social media pages can help capture a bigger share of the market, but it will require an investment. A small business lender, however, can make acquiring the necessary funds simple. National Funding offers a variety of financing options that are fast and hassle-free. Interested business owners can visit National Funding’s Testimonials Page to learn more about small business lending and see examples of customer feedback.

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Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.

 

US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.

 

For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

 

Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

  
The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.