Customers are the cornerstone of every entrepreneurship, and as such, business owners are constantly searching for new ways to bring in new customers. Here are a few ways you can increase your client base:
Understand your target market
Before you branch out into new demographics, be sure you have a thorough understanding of your target market. Perhaps your target audience is middle class men and women age 25-40 living in metropolitan areas. Instead of trying to break the mold and bringing in entirely different demographics, focus your efforts on tapping into more of this same audience.
What do your customers really want? What kind of products and trends affect their lives positively, and how do your services fit into their lives? Ask yourself these and other questions to get a firm grasp on who you’re really working with.
One of the most effective ways to bring in new customers is to develop a strong web presence. Get on Twitter, Facebook, LinkedIn and other social media platforms and create an account for your small business. Use these outlets to connect with customers and extend your client base with every post, tweet or link.
You can share information on sales and deals through these social media outlets, and invite consumers to engage with you in real and meaningful ways. Treat social media as an extension of your brand, and as an opportunity to create an image for you and your company.
Invite customers to share their experiences by fielding questions and conducting surveys to find out which products your customers love, and how you can improve your services.
Social media has become so important to business that many companies rely on full time, in house staff members to run their online accounts. This requires extended small business working capital, which can be a challenge to get through traditional lenders. If you’re interested in exploring your financial options, contact National Funding today.