05 22 2014

05 22 2014

Consumers Want More Personalized Marketing Across Channels

Email is a powerful tool that helps individuals connect instantly, but many businesses have yet to implement strategies to use email effectively, recent research has found. According to a study conducted by RSR Research, email is one of the most effective ways retailers can reach customers and widen their consumer base. Furthermore, the organization found that by using email appropriately, retailers can personalize their communications with customers, expanding in cross channel markets.

Although the vast majority of respondents said they understood the importance of email as a marketing tool, many have yet to implement an effective cross channel marketing plan that incorporates digital communications. One hundred percent of retailers surveyed said they “have plans” to introduce personalized, cross channel strategies, but just 11 percent said they felt they had already implemented any of these strategies.

“For retailers looking to create personalized communications with customers, email poses a much greater opportunity than many give it credit for,” said Nikki Baird, a managing partner at RSR Research. “And those who are not thinking about email as both a personalization tool and as a bridge between digital and physical are leaving an enormous opportunity on the table.”

There are distinct reasons why retailers have not taken the plunge into digital marketing. Approximately 49 percent of survey respondents said that they “can’t keep up” with the ways their customer base uses technology, making it difficult to implement a strong marketing and communications strategy. Skipping out on cross channel marketing is not an option, however, as the report further found that consumers say email is a “desirable communication” medium. Making it more difficult still is the fact that sending out emails alone is hardly enough. These emails should be mobile friendly, informative and enticing to bring in new business. In order to achieve success with digital communications, additional staff or training is often necessary, and unfortunately, with expansion come additional expenses. Company leaders can contact National Funding to get cash for business to help them stay on top of digital marketing trends.

Featured


  • Create a small business survey

    5 Steps To Creating An Effective Small Business Survey

    Being passionate about your business, sadly, isn't enough to keep it afloat. One in five businesses will fail in their first year, and only half last for 10 years. Two of the biggest mistakes entrepreneurs make is investing in the wrong idea and failing to market it to the right audience. In fact, 42 percent of… […]

  • small business loan line of credit

    What’s the Difference Between a Small Business Loan and A Line of Credit?

    Small business loans and lines of credit have some important similarities. They both offer businesses the opportunity to leverage existing assets in exchange for liquid capital, to be spent on a variety of relevant operational needs. However, there are some important differences between small business loans and lines of credit. Let's review these two useful… […]

  • Employee satisfaction is key to business success

    3 Keys to Employee Satisfaction and Small Business Success

    Sometimes the most important things can't be measured. Business owners tend to focus on hard data such as revenue, expenses, inventory levels and any other metric that can be quantified with a number. But many entrepreneurs overlook less tangible aspects of their companies, which can lead to underlying problems going unnoticed. These aspects might include customer… […]

  • Small Loans To Big Business Infographic

    From Small Loans To Big Business

    Nearly all large corporations have humble beginnings as small businesses. And for many, the road to becoming a big business was paved with financial assistance, in form of small business loans or infusions of working capital. Our infographic below, From Small Loans To Big Business, illustrates the business financing journey that some of the nation’s… […]