Marketing

 

08 10 2017

How to create an email marketing campaign

08 10 2017

Create An Email Marketing Campaign Your Audience Will Want To Read

Email marketing is a tried and true way to speak directly to your company’s biggest fans. If they’re on your email list, they’ve already connected with you in some way or another – perhaps they made a purchase, created an account or simply signed up for your newsletter.

However, just because the people on your email list were once curious about your business doesn’t mean they’ll always feel that way. It’s important that they continue to find value in your company so they remain loyal and engaged.

A good email marketing campaign will communicate the good traits of your company. A bad one can irritate or frustrate your audience, forcing them to seek out that unsubscribe button subtly located at the bottom of your e-newsletter.

Put your message up top

Your customers don’t have hours to spend reading your emails. They don’t even have minutes – the average person spends 11 seconds reading an email, according to data collected by Litmus Email Analytics.

That means that if your message is buried too deep, the reader will probably close the email without a second thought. Be sure the message you’re trying to convey is front and center. They shouldn’t have to scroll to see the point of the email.

Capture their attention

There’s a time and a place for plain text emails. Your email marketing campaign probably isn’t one of them.

Catch your reader’s eye to draw them in. Use graphics, video, GIFs and images in your emails to make them more appealing and fun. If you’re showing off a new product, a video or even a quick GIF can show how it’s used. If you’re talking about a recent event, pictures or montages from that day can make your readers feel included.

Make it mobile-friendly

How are your readers opening their emails? Chances are they’re checking their emails from their mobile devices – 88 percent of people do, according to a Pew Research Center report.

Make sure your emails are optimized for all types and sizes of devices. If you’re using a platform like Constant Contact or MailChimp that has themes to choose from, be sure to seek out a mobile-aware theme. When trying out a new theme or layout, do a trial run to make sure it shows up properly on a smartphone or tablet.

Craft the perfect subject line

The subject line is the very first impression your reader will have of the email. If it’s not engaging, sounds spammy or is just plain boring, your email probably won’t be opened.

The right subject line depends on the content of the email. Make sure the tone and style match: Don’t put a joke in the subject line of a serious or emotional topic.

Don’t make it too long. There’s only so much space in an inbox screen to display subject lines. If a subject line that doesn’t fit, it’ll get cut off, potentially affecting the message or hiding the main point of the email, Constant Contact explained.

Be sure to plan out preview text as well. Ideally, it’s some sort of continuation of the subject line. For example, if the subject of the email is a question, the preview text is the answer.

Email marketing campaigns can have a wonderful effect on loyalty and engagement. However, done wrong they might alienate potential customers and push your audience away. By making your email marketing campaign a positive experience for your readers, you can grow your audience and form a bond between you and your customers.

Featured


  • Prepare your landscape business for summer

    4 Ways To Prepare Your Landscaping Business For Summer

    As the winter months come to a close, home and business owners will begin to ponder their lawns and gardens. They know their landscaping is important for inspiring positive first impressions of their property. And who will they turn to for the landscaping tune-up? Your landscaping company, of course! As such, now is the time… […]

  • Identify Tax Deductible Business Expenses

    Is That Tax Deductible? National Funding is committed to helping small business owners expand their businesses. This video will introduce you to the fundamentals of small business taxes. Through case-by-case scenarios, you’ll learn how to identify deductible expenses for your own business. >> HOST: Welcome to “Is That Deductible?” [Game show music] >> HOST: A game where… […]

  • 3 ways small businesses lose money

    3 Common Ways Small Businesses Waste Money

    Running a small business can be incredibly rewarding. At the same time, though, it can also be really difficult. Few people are experts in every aspect of entrepreneurship. For example, you might be amazing at sales, but accounting isn't your strong suit. In any case, lack of information and expertise results in profit loss for… […]

  • How to get a business loan with bad credit and no collateral

    How to Get a Business Loan with Bad Credit and No Collateral

    Small business owners can develop a successful, vibrant organization and still deal with common problems like bad credit and a lack of collateral. Does that mean your business can't secure a loan? While having good credit and collateral on hand can help you secure a loan in some instances, there are established, dependable alternative lenders… […]

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.

 

US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.

 

For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

 

Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

  
The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.