Trends

 

05 28 2014

05 28 2014

Customers Want Straightforward, Simple Interactions With Brands

What do consumers want? The answer to this question is multifaceted: They want reliable products and services, exciting branding and, a new report has found, efficient communication with their favorite companies. A recent IntelliResponse survey found that while personalization is important to many customers, even more essential is reliable and effective customer service.

“Consumers want the ability to find the answers to their customer service questions, at the time and place of their choosing,” said CEO of IntelliResponse David Lloyd. “Companies need to empower their customers with self service channels that can instantly deliver the single, right answer to service questions and ultimately provide the efficient experience consumers are looking for.”

The study found 59 percent of consumers said they want quick communication options from companies, while just 24 percent of those surveyed said they prioritized personalization or a personal relationship with brands.

One of the ways to most effectively cater to customers’ needs is to adapt to mobile technology. Shoppers surveyed said mobile capability was one of their top priorities – approximately 60 percent said they “would rather use” a mobile customer service app than call and speak to a customer service representative on the phone, while millennials further emphasized the importance of gaining access to mobile service options.

Overall, the movement toward online communication over phone interactions was clear among the survey’s findings. Approximately 74 percent of those surveyed said they believe customer service information should be as available on a company website as it is when dialing a customer service line. Companies should take note of this opinion, as 68 percent of respondents said that, when looking for company information, they head to a company website first.

In order to cater to customers’ increasing digital and mobile needs, many companies are upgrading their company websites and investing in mobile technology. This is often easier said than done, however, as new technology can come at a hefty cost. Those interested in making upgrades should explore their equipment leasing options through lenders like National Funding.

Featured


  • How to get email newsletter subscribers

    3 Simple Tips To Convert Visitors Into Email Newsletter Subscribers

    An email newsletter is a great way to stay in touch with your customers and let them know when certain promotions will be held. However, you can't get the word out about your amazing products if no one subscribes to your newsletter. Luckily, there are many methods to bring in more subscribers. Here are a few… […]

  • How to incorporate a small business

    Incorporating A Small Business: Why, And How, To Do It

    Most small businesses begin as sole proprietorships. That means that you, the owner, are the business, and the business is you - in the eyes of the law, at least.There are a number of benefits to being a sole proprietorship, including the minimal legal expenses involved in forming one, no required corporate tax payments and… […]

  • Earth day benefits for small businesses

    How Can Small Businesses Benefit From Earth Day?

    Earth Day falls each year on April 22. This celebration of the planet focuses on protecting the environment and being conscious of decisions that impact local and global ecosystems. The holiday can have an equal focus on the actions of individuals and businesses, so there's no reason your company can't take part in Earth Day… […]

  • Find the right small business loan

    3 Questions To Answer To Find The Right-Sized Small Business Loan

    Many business leaders need financing of some sort sooner or later in the life of their company. This is a normal part of growing a business and making it profitable. However, that doesn't mean the loan application process is something to blindly dive into. There are certain questions entrepreneurs need to ask themselves and their… […]