03 21 2014

03 21 2014

Executives Recognize Importance of Big Data

Big data is here to stay, and for many company executives, that means rethinking their overarching business strategies, a new report has found. According to a recent study conducted by Econsultancy and software provider Adobe, executives ranked big data as one of their top areas of focus for marketing this year, eMarketer reported.

This wasn’t always the case, however. In the same survey conducted just two years ago, “harnessing big data for effective marketing” didn’t even make the list of top executive priorities. By 2013, 37 percent said big data was an important focus for marketing, and in this year’s survey, 42 percent of participants said the same.

In response to the increasing importance of big data in the workplace, survey participants around the world reported that they had changed business strategies to accommodate and adopt big data practices. In the Asia-Pacific region, 58 percent of CFOs and CIOs surveyed said they had changed business because of big data, while 50 percent said the same in Europe, the Middle East and Africa, and 63 percent of those surveyed in the Americas responded similarly. Globally, 56 percent of survey respondents said they had altered their company practices to handle big data.

Other survey findings indicate companies targeting digital, mobile

Although it was ranked as a top priority for some executives, other tech concerns outstripped big data overall. The highest number of respondents – 62 percent – listed “understanding how mobile users research/buy products” as their most cited marketing concern of the year. Mobile technology has not only changed the way companies operate, but also the means through which consumers make purchases and spend their time. As mobile devices such as smartphones and tablets allow users to access online stores, apps and services on the go, mobile purchases have continued to increase, a particular reason why mobile has become so relevant in nearly every sector.

Furthermore, 50 percent of participants said “using online data to optimize the offline experience” was a significant marketing consideration, while 54 percent said the same of “understanding when and where customers use different devices.”

In order to harness big data, however, companies need business equipment that can handle such tasks. Those who are interested in upgrading to newer and more efficient technology should consider National Funding as a resource for these and other financial services.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.