08 18 2014

08 18 2014

How to Gain Attention For Your Small Business

Starting a business is never easy, and most small business owners have to wear several different hats to get their company off the ground and running. Part of the initial steps of starting any company is getting attention – whether that’s from customers or investors. All owners need to have a solid base of consumers and fans to be successful and grow and to drum up more business opportunities. Here are a few ways to bring visibility to your small business:

Have a clear message

These days, major firms and corporations have entire internal teams to help them construct marketing campaigns across several platforms. As a small business owner, you may not have the same resources, but that doesn’t mean you can’t create an effective marketing strategy. You can utilize social media websites to create pages for you small business. Once you’re established on the Web, start creating content that is relevant to your industry and followers. Having a clear message is important, as this is what will help bring your business into its own brand. When it comes to your company’s website and social media, make sure the look is consistent with how you want readers to see it, with concise wording that will attract more followers.

Partner with other businesses

In an industry with lots of competition, you want to stand out amongst other businesses. However, you can do so by partnering with businesses that are like-minded. This does not mean you should become a partner with a competing business, but should find other companies that would complement what your business offers. For example, if you own a toy store, you could partner with another business that sells children’s furniture. This can help broaden your customer base and bring in new customer attention.

Reach out to the press

The best way to get attention for your business is to go through the old routes by reaching out to the local press. Join the local chamber of commerce and see if the newspaper would be willing to do a piece about your business. However, to make it unique and create an image for your business, as you will want to give a story that is something a little bit unexpected. For example, instead of a regular feature, ask the paper to cover a special event about your company, whether that’s an anniversary or a moving sale.

Building a small business takes time and money, things most business owners don’t have much of, especially when starting out. Alternative lenders, like National Funding, can help small businesses with loans or equipment leasing to meet their growing needs.

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General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


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