Global Consumer Confidence on the Rise


Consumer confidence is up across much of the world, a new report has found. According to the quarterly report by Nielsen, second quarter 2013 saw an increased optimism about jobs, personal finances and predictions on spending in the United States, China and Japan, among many countries.

Small business owners are hoping the rise in confidence will lead to an increase in sales, although the results presented challenges in many markets. Consumer confidence declined in 14 of 29 European countries, with Portugal ranking as the most pessimistic market that was surveyed.

Confidence is on the rise in the U.S., a sign of greater employment opportunities and improving housing and stock markets. Significantly for small business owners, North Americans were found to be the most optimistic about immediate spending plans. With increased confidence comes the hope that Americans will soon be spending larger sums in stores and online.

The Nielsen Consumer Confidence Index rose by 1 point in the second quarter, now up to 94. The previous quarter also showed growth, rising 2 points. The consistent gains have sparked optimism in the global economy, however, an index score under 100 still points to consumers’ overall pessimistic outlook.

While small business owners are waiting to feel the effects of increased consumer confidence, it may be tough to make ends meet. Small business owners can come to National Funding for help with getting a small business loan or a merchant cash advance.

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