Marketing

 

06 11 2014

06 11 2014

How To Increase Visibility For Your Off The Beaten Path Shop

It’s a challenge for most business owners to get the exposure they need to run a successful enterprise, and even more so for those who have shops that are off the beaten path. Rent is usually high in popular areas and not everyone can afford to work in the middle of a busy shopping district. That begs the question, then: How can you get your shop noticed if it’s out of the way?

1. Promote online shopping

While a brick and mortar store may be the cornerstone of your business, if you want to draw in and retain customers, it’s important to integrate technology into your daily operations. Whether you’re selling vintage clothing, medical supplies or car parts and accessories, online shopping is an option customers want.

Today’s consumers desire the freedom to make purchases online, placing orders in an instant. Online shopping can not only bring in revenue through purchases made on a company website, but may also help draw in more foot traffic. If a customer likes what they see online, they’re more likely to take a trip to your shop, too.

Of course, this means you’ll have to set up a dynamic website that encourages online shopping on desktops, tablets and smartphones, which can be an expensive endeavor. Business owners should check out the reasons to lease from lenders like National Funding to see how they can save on the latest in technology.

2. Increase advertising spend

If your shop is well out of the way of high traffic areas and shopping centers, you’re going to need to focus on advertising to bring in new business. Many entrepreneurs advertise online through pay per click (PPC) ads, which charge you only when your ad is clicked by an online user. An added benefit of this type of advertising is that it’s easy to track how well your ads are working – with PPC advertising, you’ll know exactly how many people took the time to explore your ads.

You can also offer coupons and online deals through email marketing campaigns, targeting current and potential buyers via direct messaging. Many business owners take more traditional routes as well, promoting their brands through street advertisements and fliers they post around town.

No matter the advertising avenue you take, the point is that you need to be seen to make money, which is why advertising spending is so important. Of course, if you’re struggling to be seen in the first place, you may need a little help with funding. Consider approaching alternative lenders to gain access to a small business working capital loan that you can put toward new advertising.

3. Start a company blog

If you want to draw in new customers that may otherwise have missed your shop on the street or online, consider starting a company blog, and be sure to focus on search engine optimization to draw in buyers.

Blog posts about your services are a great start, but think about what people really want to see when they go online. Say, for example, that you sell camping and outdoor living gear. Instead of writing a blog post detailing the specs of a particular tent, write an article about the equipment you’ll need to have a successful camping trip. That way, when people search for camping tips and tricks, your blog will show up high enough in a Google search to bring in new customers. Blogs also help companies brand themselves effectively, giving a company character and voice.

Those interested in exploring their financial options to increase brand presence and bring in new customers should contact National Funding today.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.

 

US Patriot Act:

To help the United States Government fight terrorism and money laundering, Federal law requires us to obtain, verify, and record information that identifies each person that opens an account. What this means for you: when you open an account, we will ask for your name, a street address, date of birth, and an identification number, such as a Social Security number, that Federal law requires us to obtain. We may also ask to see your driver's license or other identifying documents that will allow us to identify you.

 

For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121.  Funding amount and credit approval is subject to a full credit profile review.