07 14 2014

07 14 2014

Lack of Mobile Marketing Expertise A Challenge For Business Owners

Mobile use has expanded greatly over the past several years, which has led to an increase in mobile marketing among business owners. Despite the undeniable popularity of mobile devices across the globe, many entrepreneurs are still struggling to grasp the technology and utilize it to their benefit, a new study has found. According to a survey conducted by Ascend2, a lack of understanding of mobile technology is the top mobile marketing challenge entrepreneurs face.

The Mobile Marketing Benchmark Summary Report, which polled business owners from around the globe, found that 38 percent surveyed said their No. 1 challenge to mobile marketing success was a lack of in-house expertise among staff. This has resulted in a boom in outsourcing for mobile marketing endeavors – 19 percent of respondents said they outsourced mobile marketing services, and 50 percent said they used a combination of in house and outsourced resources to carry out mobile marketing campaigns. Just 31 percent of respondents said they handle mobile marketing by using in house resources exclusively.

A lack of in-house expertise may also be contributing to the relatively small number of business owners who employ mobile marketing at all – just 42 percent of marketers surveyed said they currently use market to mobile users. The same percentage said they plan on initiating mobile marketing efforts in the future.

Others noted that their main obstacle toward achieving mobile marketing success was financing – 36 percent of respondents said budget limitations were hampering their chances of success, and 21 percent said they lacked a mobile website at all. As mobile marketing becomes more prevalent in the digital age, business owners will need to focus on creating robust marketing campaigns, prioritizing mobile adaptation. This can, however, prove challenging when it comes to financing. Those interested in finding out more about small business loans and other financial options should contact National Funding today.


  • Gain Social Media Followers

    7 Ways To Attract More Social Media Followers For Small Businesses

    Social media platforms like Twitter, Facebook, YouTube, and LinkedIn are wonderful ways to connect with your customers, answer their questions and alert them when you have a new product or a sale. However, the benefits of social media can only truly be realized if you have a following. Creating a social media account is only the… […]

  • How to use live chat software in sales

    How To Use Live Chat Software To Improve Small Business Sales

    When your customers have a question - whether it's about your offerings, a small detail of a product or the sales process itself - giving them a prompt answer might be the difference between a sale and a lost prospect. Unfortunately, many online retailers find that the final step in the sales process - making the… […]

  • How small businesses can retain customers

    Customer Retention Strategies for Small Businesses Success

    As a small business owner, you know it's much easier to work with existing customers than to bring in new ones. While a flow of fresh shoppers is always a good thing, the customers who learn about you and your store while returning time and time again are a very solid and useful base. Of… […]

  • Craft beer bar success tips

    Tips On Running A Successful Craft Brewery Bar

    Beer has a long and storied history, with recipes dating back to some of the earliest recorded civilizations. It's highly preferred in the U.S., too. Aggregated Gallup polls from 2010 through 2016 show beer is the most popular alcoholic beverage in America. Overall, beer is preferred over wine and liquor by 54 percent of men and… […]