05 08 2013

05 08 2013

Mobile Technology, Social Media Valuable to Small Businesses

Small business usage of mobile technology such as laptops and smartphones has grown remarkably in the digital era. According to a survey conducted by Sage North America, four out of five small business owners claimed mobile devices had a positive effect on employee productivity and performance.

In addition to improving efficiency, social media capabilities of mobile devices have driven the mounting support for such technology. In a recent joint survey by The Wall Street Journal and Visage International, six out of 10 small business owners said social media tools are beneficial to their future growth.

Of the social media giants, LinkedIn was perceived as most valuable, beating out the likes of other heavyweights including Facebook, Twitter, and YouTube; 41 percent of respondents said it posed the most value to their business.

“We gained a great deal of new followers and engaged in some great conversations [using social media], driving users to our website,” Emily Burns Perryman, Freed Maxicks e-marketing communications specialist, told The Wall Street Journal.

Given the growing prevalence of mobile devices in the market, 49 percent of businesses in the Sage survey said they implemented a “bring your own device” policy. Still, 69 percent said they would continue to supply their employees with devices.

Small businesses looking to take advantage of the benefits of mobile business technology can look to alternative lenders like National Funding that specialize in business equipment leasing options or merchant cash advances.


  • Section 179 tax deduction benefit

    How to Qualify for Section 179 Tax Benefits?

    Come tax season, it's important for Americans to know what they can or can't write off. Including the right deductions can greatly benefit you in the year to come, as it can increase your return or minimize the amount you owe. Small business owners must pay just as close attention to their business taxes and qualifying exemptions as… […]

  • Working capital for small businesses

    How Much Working Capital Does a Small Business Need?

    Your business needs money - there's no doubt about that. Cash allows you to purchase equipment and supplies, fund marketing campaigns and pay salaries - yours included! But just how much working capital should you have at any given time? Every business has its own unique needs, so no two companies' financial requirements will be… […]

  • small business loan line of credit

    What’s the Difference Between a Small Business Loan and A Line of Credit?

    Small business loans and lines of credit have some important similarities. They both offer businesses the opportunity to leverage existing assets in exchange for liquid capital, to be spent on a variety of relevant operational needs. However, there are some important differences between small business loans and lines of credit. Let's review these two useful… […]

  • Gain Social Media Followers

    7 Ways To Attract More Social Media Followers For Small Businesses

    Social media platforms like Twitter, Facebook, YouTube, and LinkedIn are wonderful ways to connect with your customers, answer their questions and alert them when you have a new product or a sale. However, the benefits of social media can only truly be realized if you have a following. Creating a social media account is only the… […]