Press Release


08 10 2016

08 10 2016

National Funding Extends Use Of Salesforce To Continue Driving Growth

World’s #1 CRM Platform Provides Alternative Lender with Cloud-Based Software

SAN DIEGO, Aug. 10, 2016 /PRNewswire/ — National Funding, one of the largest private lenders of small business loans, today announced a three-year extension of its implementation of Salesforce, the Customer Success Platform and world’s #1 CRM company. Since 2010, Salesforce Sales Cloud has been a key driver in National Funding’s rapid growth, helping the company achieve its position as one of the nation’s top 10 small business alternative lenders, according to deBanked Magazine.

National Funding invests in technology that is nimble, flexible and scalable in order to respond to constantly changing customer needs and financial markets. The company first deployed Salesforce in 2010 and it quickly became a critical component of its technology. In 2016, National Funding signed a three-year extension to its rollout.

“Salesforce has allowed our sales team to focus on understanding customer needs, educating them on the lending process and delivering the right loan solution,” said Geoff Howard, chief technology officer, National Funding. “The platform helps us seamlessly shift customers between digital and person-to-person interactions and deliver speed, simplicity and trust in our customer experience.”

“The financial services industry is being disrupted by digital, social and mobile innovation,” said Rohit Mahna, GM of Financial Services, Salesforce. “We are thrilled that National Funding has chosen to extend its implementation of Salesforce and will continue to leverage the platform to meet the growing expectations of today’s digital clients.”


  • Identify Tax Deductible Business Expenses

    Is That Tax Deductible? National Funding is committed to helping small business owners expand their businesses. This video will introduce you to the fundamentals of small business taxes. Through case-by-case scenarios, you’ll learn how to identify deductible expenses for your own business. >> HOST: Welcome to “Is That Deductible?” [Game show music] >> HOST: A game where… […]

  • How to use live chat software in sales

    How To Use Live Chat Software To Improve Small Business Sales

    When your customers have a question - whether it's about your offerings, a small detail of a product or the sales process itself - giving them a prompt answer might be the difference between a sale and a lost prospect. Unfortunately, many online retailers find that the final step in the sales process - making the… […]

  • Repair Bad Business Credit with These Simple Steps

    Don't let bad business credit leave your business inert; take these simple steps to improve your credit score.  […]

  • Essential business development tactics

    3 Effective Business Development Tactics for Small Businesses

    Ultimately, every small business wants to grow and develop. However, owners need to pick spots and choose to develop their operations in a way that is sustainable and beneficial in the long run. Growing simply to expand the business's footprint doesn't always make sense from a financial or operational standpoint. How can your business increase… […]