New Trends Call for Small Business Marketing Changes


Now may be the time to opt for a merchant cash advance to obtain funding for a marketing overhaul, especially if your small business is still relying on old-fashioned advertising.

According to new data from marketing firm StrongView, online is the place to be for business. The organization’s annual Marketing Trends Survey found email, social media and mobile marketing are all the top channels for professional marketers. What’s more, while offline advertising budgets are falling, budgets for digital channels are increasing.

Email represented 61 percent of marketing budgets for 2015, with 93 percent of survey respondents saying they will either maintain or increase their investment in email for the holiday shopping season. Social media follows at 49 percent, with mobile marketing coming in at 40 percent.

Meanwhile, 33 percent of professional marketers plan to decrease spending on print advertising, followed by 22 percent for direct mail and 18 percent for radio and television.

“It is clear from the 2015 Marketing Trends Survey results that marketers consider email the fulcrum of their digital marketing campaigns,” Shawn Myers, vice president of marketing at StrongView, said in a media release. “Accessing and leveraging data remains a challenge, but marketers are making inroads in using automation as well as greater use of channel and device engagement data to make their messages more contextual. As we head into 2015, the real opportunity will be for email marketers who can go beyond leveraging mere profile and purchase data to understand the current context of each customer at the moment of open, and dynamically deliver relevant messages accordingly.”

Obtaining the money you need for a marketing revamp

While it’s evident that many small businesses need to re-examine their marketing efforts to keep up with current trends, securing the funds necessary to do so can be easier said than done.

According to the 2015 Pepperdine Private Capital Markets Project Survey Report, 89 percent of privately held businesses are excited to put new strategies into action in 2015, but only 52 percent say they have the money they need to do so.

It’s no secret that obtaining business loans from traditional financial institutions has become more difficult. Fortunately, there are alternatives.

For instance, the merchant cash advances offered by National Funding can provide you with up to $250,000 in cash to be used however you wish. With minimal paperwork, no restrictions on usage and highly flexible repayment terms, this could be the ideal solution for business owners looking to maximize their marketing potential.

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