Marketing

 
National Funding Card National Funding Card

Have Your National Funding Card? Get Started.

04 04 2016

invest in small business marketing campaigns

04 04 2016

Benefits of a small business marketing campaign

Obtaining a working capital loan to fund your small business marketing campaign has lot of benefits. While most small business owners might only focus on the goal of making more money, there are other tangible advantages to simply increasing profit margins. From learning about your industry to gaining better insight on what drives your customers, small businesses can truly benefit from a solid marketing campaign.

Having a clear path
A solid marketing strategy involves more than simply adspace or writing a blog once a week. This task should include setting specific milestones that are attainable for the company. Each enterprise will ultimately need its own path, based on the unique needs of whatever industry it operates within. Although each one might be different, they will all have the same general outlay, such as a set of goals like lead generation and conversion, or a set number of inbound traffic hits on your website.

With a path that you can share with every employee, it ensures all staff members remain on the same page in terms of daily practices, current goals and branding techniques. Without a path, no one stays on message and different employees can give conflicting marketing messages to clients, customers or peers.

Further, having a plan in place ensures that your goals are measurable and that you have a means to gauge the success of a particular strategy, the Houston Chronicle reported. Not having a reliable metric in place, you can end up just throwing money down the drain.

Increasing customer base
A successful marketing strategy will ultimately increase your company’s customer base. Attracting more customers and having more individuals vouch for your business builds your reputation as a reliable organization that will bring more people into the fold. This brings increased brand recognition and loyalty, Forbes contributor Jayson DeMers noted.

This works in an exponential fashion too. The more customers you can make aware of your company, the greater the chance that they’ll tell your friends and family, who will then tell their peers and cohorts, and before you know it, your marketing campaign has gone around the world. Or that’s the goal, at least.

Boosting profits
Perhaps the overriding goal of every marketing campaign is to ultimately boost profits at your small business. Most people don’t even need to be convinced about this benefit, since it’s usually the main reason they’re in the business in the first place. While bringing more money into the company is always a benefit, it’s important that this new revenue is properly allocated.

However, it always helps to understand where this money is coming from and what you can use it on. That first big revenue spike following a successful marketing campaign might make it enticing to use the money on something splashy and luxurious, but it’s best to reinvest that money right back into the company.

Visualizing the big picture
A solid marketing plan not only brings in more customers, who in turn spend more money at your small business, but it also helps you visualize the big picture. No matter how much or how little you spend on your marketing campaign, it should always include a significant amount of research. This gives you better insight into who you should target as potential customers as well as your major competitors and current industry trends. With all of this vital information at your disposal, you’ll be in a much better position to fully visualize the big picture and where your business fits into this landscape. This makes your company more flexible, giving you the ability to respond and pivot to shifting industry trends, ensuring your company remains competitive in your market.

Featured


  • 4 Ways to Stay Cash Flow Positive Through Your Slow Season

    For small business owners, managing cash flow is an important part of keeping their enterprise moving forward. While it's a major consideration for every type of company, those with traditional busy and slow seasons have some additional important considerations to make. Whether you operate a business based on summertime tourism, manufacturing specialized parts for snow removal… […]

  • Press Release

    National Funding Holiday Bowl Kickoff Luncheon

    National Funding Kickoff Luncheon Set for Dec. 27 Featuring Teams In 2017 San Diego County Credit Union Holiday Bowl SAN DIEGO (November 16, 2017) – College football fans will have the rare opportunity to mingle with players and coaches from the San Diego County Credit Union Holiday Bowl at the National Funding Kickoff Luncheon on… […]

  • National Funding Appears on the Inc. 5000 List Five Times in a Row

    National Funding makes Inc. magazine’s prestigious Inc. 5000 list five consecutive years reporting 185% growth from 2013 – 2016 for the new 2017 list. SAN DIEGO, Calif.--(BUSINESS WIRE)--National Funding, one of the country’s leading financial technology companies for small and medium-sized businesses, ranked as one of the nation’s fastest-growing private companies on two prestigious lists.… […]

  • How to create an email marketing campaign

    Create An Email Marketing Campaign Your Audience Will Want To Read

    Email marketing is a tried and true way to speak directly to your company's biggest fans. If they're on your email list, they've already connected with you in some way or another - perhaps they made a purchase, created an account or simply signed up for your newsletter. However, just because the people on your… […]