05 10 2016

05 10 2016

Small Business Marketing Tips For A Shoestring Budget

Running a small company on a shoestring budget and regularly struggling to get working capital doesn’t mean you have to sacrifice key elements of a successful business plan, such as marketing. Some small business owners avoid this crucial element of growing the company because of a lack of money. Many owners don’t have the money to hire a dedicated marketing staff and, because they’re too busy with other aspects of daily operations, these entrepreneurs are forced to wear a variety of hats to keep the doors open.

However, even if you’re bogged down in bookkeeping duties and supervising employees, there are a few simple and inexpensive ways to really boost your marketing efforts. After all, without a strong marketing strategy in place, it can be difficult or even impossible to increase sales and grow the business. There are many ways small business owners can take advantage of low-cost and creative marketing techniques to gain market share and spread brand awareness

Engage your customers

Even though you might be the owner of the small business, it’s still the customers who are the boss. That means you must engage with them frequently to really ascertain the state of their collective satisfaction. This eliminates the marketing middle man and gives you a chance to pitch your products directly to the target audience.

In addition, as noted by Quickbooks Intuit, regularly speaking and listening to customers lets you hear precisely what they like, dislike or are unsure about. This gives you a chance to analyze these issues and address the head on, either by tweaking your products and services or altering your sales approach. If one or two people are saying something, this surely isn’t necessarily, but you may be surprised to learn of some previously unknown trend among your customer base that you’d overlooked before.


Working collaboratively with other businesses can greatly improve your customer base and not hurt your budget. The more collaborators you can get for a promotion, whether it be an ad buy, an event or something else, the less each business has to chip. Sharing the costs greatly reduces the individual contribution, effectively creating more bang for your buck.

Further, by creating close partnerships with fellow businesses, you gain a solid network of people willing to refer you. Referrals are a crucial component of success for any small business, and it’s always a sound decision to ensure you’re building and sustaining these professional relationships. Keep in touch with this group by writing a monthly or a quarterly newsletter with the latest updates about your company and the industry, or even just general business news stories.

Give stuff away

This might seem like an expensive option, but compared to some other marketing strategies, it’s pretty simple and won’t involve a lot of excessive costs. Plus it’s easy: You simply give away your products or services. As Forbes contributor Neil Patel noted, companies give away free stuff to customers all the time. Ben & Jerry’s made an entire day out of it to celebrate their ice cream. Chick-Fil-A, Costco and a host of other companies also provide free stuff to customers.

This creates buzz and customer appreciation. It provides a chance for potential customers to try your offerings. Further, since you’re giving away things the company is already making during the normal course of business, you’re not likely to create a significant amount of extra work. Plus, this doesn’t involve the help of any fancy marketing techniques or expertise. You can have an employee stand in front of the shop handing out goods, or include a special offering at the checkout of your e-commerce site.

Obtain alternative financing

Sometimes, though, there’s only so much marketing a small business can do without allocating a bigger portion of the operating budget. Once you’ve depleted all of your low-cost options, it might be time to consider obtaining a working capital loan to inject your marketing campaign with the extra cash it needs. You can fill out the application online and often get the funding you need within 24 hours.

That additional capital lets you be more creative and increase your efforts. You can use the money for anything marketing related, such as buying a radio commercial or even hiring a consultant to advise you on your strategies. Just be sure that you establish a set of metrics so you can track how much the marketing investment is paying off.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.