Trends

 

05 21 2013

05 21 2013

Small Businesses Becoming Increasingly Mobile

Small business owners may want to consider taking out a merchant cash advance to update their mobile technology and stay ahead of the competition. According to a new poll by Constant Contact, 66 percent of small business owners are using a mobile device such as a smartphone or tablet for business purposes, and mobile marketing is only expected to continue growing.

Mobile devices become commonplace, boost marketing

According to the Constant Contact poll, 34 percent of small businesses have a mobile-optimized website and 18 percent use a payment point-of-sale system that is mobile or tablet-based. In addition, out of all the smaller companies that maintain a mobile-friendly website, 71 percent accept mobile payments and 97 percent also utilize mobile social media sites. Facebook, Twitter, YouTube, and Pinterest were the top social media sites small business owners said they used to market their business.

“It’s encouraging that a majority of small businesses recognize that their customers are relying more than ever on their mobile devices to find information, look for deals and even to make purchases,” said Joel Hughes, senior vice president of strategy and corporate development at Constant Contact. “That said, small business owners are still getting their sea legs, so it’s not surprising that they’re leading with two areas where they have a solid track record of success with customer engagement: social media and email.”

Because statistics show people log onto their smartphones and tablets regularly, having a website that is mobile-optimized, as well as setting up email and social media pages that are mobile-friendly may help a small business reach more people while they are on the go.

Mobile use expected to remain prevalent

When appealing to new customers, it’s more important than ever small businesses engage in mobile marketing, considering the widespread use and effectiveness of the medium. According to Anchor Mobile, $20 billion is spent on mobile marketing each year in the United States. Presently, 271 million U.S. adults use a mobile device. About 88 percent use their device to get discounts and 70 percent expressed interest in getting discounted offers through their mobile phones.

According to recent statistics from the Interactive Advertising Bureau, mobile ad revenue reached 3.4 billion last year. As other statistics indicate mobile marketing is expected to grow to $22 billion by 2016, small business owners who have not already done so may want to consider investing in updating their mobile technology. Small businesses that need some additional financing to pay for their mobile marketing efforts can contact National Funding to find out if equipment leasing or a merchant cash advance will work for them.

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The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

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