05 16 2014

05 16 2014

Survey Reveals Different Types of Business Owners and Optimism Rates Among Entrepreneurs

Despite the considerable challenges they face each day, 36 percent of small business owners recently reported high levels of optimism, a study found. According to the Infusionsoft 2014 Small Business Market Survey, which gathered survey data from a combination of roughly half Infusionsoft customers and half who do not use the company’s services, many small business owners are feeling positive about the overall state of their organizations.

Survey reveals different types of business owners

The survey separated business owners into four categories: individuals driven by freedom, passion, hard work, or financial security. Around 26 percent of Infusionsoft customers and 21 percent of other small business owners said that “small business is about freedom,” emphasizing a need to merge their businesses with the lifestyle they desire. These types of business owners may have launched a company to gain a new level of autonomy over their lives and to free themselves from corporate jobs in which their needs were pushed aside.

Those driven by passion had other characteristics in common – they tend to be optimistic, focused on consumers and altruistic, considering themselves to be creative and innovative thinkers and true entrepreneurs. Approximately 91 percent of those respondents who fit into this category said “doing what they love” is important to them. Just over a third of Infusionsoft customers fell into the passion driven category, and just 15 percent of general small business owners said they were driven by passion.

Around a quarter of survey respondents said they were driven by hard work. These business owners said owning a company is about working hard each day. While they may be right, they’re unfortunately not very happy. Rather, the survey found these individuals tend to feel challenged, concerned, unappreciated, afflicted, and apprehensive.

The last category – financial security – housed the most survey participants. Around 40 percent of respondents who are not Infusionsoft customers identified themselves as business owners driven by financial security. These entrepreneurs said “small business is about financial security,” while 15 percent of Infusionsoft customers said the same.

Overall, 72 percent of business owners said they understood that finding success as entrepreneurs “requires acumen, focus, and insight.” What the survey didn’t report on, however, were the financial struggles many business owners face on a daily basis. As hardworking or passionate as an entrepreneur may be, success in business often comes down to gaining access to working capital. Those interested in finding out more about their financial options can contact National Funding and speak to a professional today.


  • Tips to boost your online marketing efforts

    5 Offline Marketing Strategies That Support Small Businesses

    Being active in the digital world is essential to maintaining relationships as well as customer acquisition. Nearly 90 percent of American adults say they use the internet, and close to 80 percent say they have a smartphone, according to Pew Research Center. As such, online marketing is crucial to the health of your business. But… […]

  • 3 Reasons Why A Small Business Loan Is Good For Your Business

    There's one fact of business that no small business owner can deny: Money is essential to stay operational. For business leaders who may be short on funds or in need of money to help invest in future growth for their company, a small business loan can provide the cash needed to get ahead. Many business… […]

  • Small business marketing strategy

    3 Ways to Market Your Small Business During the Slow Season

    Most businesses experience ebbs and flows. Regardless of the industry, entrepreneurs will likely face a month or two every year where their products aren't in as high of demand as they usually are. But this is no reason to panic. Although some fluctuation in sales might be inevitable, business owners just need to get creative… […]

  • 3 Different Types of Small Business Lenders

    3 Types of Funding Options for Small Business Expansion

    When you began your business, it was small; most are for the first few years. But now that you've gained customers and market share, you're feeling it's time to expand. This is a normal part of business life, yet a challenge for many small business owners. Expanding your business takes careful planning. Perhaps you need a new… […]