Marketing

 

09 17 2014

09 17 2014

Take Small Steps To Enhance Your Online Presence

Between getting working capital for your business and the host of other responsibilities you need to focus on, something like your online presence can easily fall by the wayside. However, if you’re anything like the majority of other small business owners, chances are you know how important your Internet footprint is to success.

A recent survey from Communicate Socially found nearly 50 percent of small business owners said they should do more to reach and attract customers online. Only 27 percent said there was probably nothing more they could do, and only 8 percent were definite their job was finished.

With so many spinning plates, it’s no surprise that many small business owners are open to the idea of bringing in outside help to enhance online presence.

More than one-third (39 percent) of business owners and managers recognized the need for professional help in order to make the most out of their Internet visibility. The majority of this demographic believe it would be a process they would be a part of, as opposed to handing the reins over completely to outsiders or office staff.

However, taking out a small business loan in order to hire online experts likely isn’t a part of most small businesses budgets. With that in mind, it might be a good idea for business owners and their staff to focus on easy, affordable ways to make themselves better known in the online world.

For the price of free

Traditional advertising, from billboards and bus stop benches to radio and television, cost money. However, social media isn’t traditional advertising.

Small businesses can sign up for free Facebook and Twitter accounts to get themselves out there, meaning your first foray into the online world doesn’t have to cost you a penny.

Keeping it casual

While the price is right for social media presence, small businesses need to keep in mind that being overly promotional on these platforms can backfire. Social media is all about starting a conversation and engaging consumers, not hammering them over the head with ads.

In the end, posting a funny picture people will share or asking a question that will get potential customers thinking can be a better move than touting today’s special offer.

Think local

Jumping online and assuming you can compete with the biggest brands isn’t smart strategy. Instead, as a small business, you should try to find your niche locally. Supporting local small businesses has become a priority for consumers in recent years, so try to focus your online presence in your immediate area to generate business from the community.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.

 

US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.

 

For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

 

Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

  
The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.