04 17 2014

04 17 2014

Websites Key to Success For Small Business

The only thing worse for a small business than not having a website is having one that’s riddled with errors, whether pertaining to grammar and language, format and links, or outdated information. Consumers today have all the information they could ever need at their fingertips, and any of these problems could easily cause them to seek out a competitor.

Any small business owner who wants to launch a website or simply overhaul their existing site could seek small business loans from nontraditional lenders like National Funding. Financial assistance from nontraditional lenders is easier to obtain than from banks and large financial institutions, and small business owners are often awarded less rigid terms of payment.

Some North Carolina marketing, advertising and Web design experts recently listed common pitfalls that businesses should avoid in their websites. Because, as Buffy McCoy Kelly, a partner and creative director of an advertising agency, said, a bad website could negatively affect a business owner’s bottom line.

“Anybody can buy a Web platform and build a down-and-dirty site,” McCoy Kelly said to The Charlotte Observer. “But an (unpolished site) definitely colors the way you look to the world. It colors your value to the consumer. And it can definitely hurt you.”

Content is crucial

Some people may think that grammar, punctuation and the occasional typo are nothing to worry about, but having these mistakes on a business website can easily lead to a loss of credibility with consumers and customers.

At the same time, make sure the copy is concise. Owners may be very proud of a company history that stretches back to the 1920s, but including too much information can alienate readers. Today’s Internet users want bite-sized pieces of information that are easily digestible – not opuses about how a company was started before the Great Depression.

Another area that can generate traffic if done correctly is search-engine optimization, which helps businesses appear in Google searches more frequently. McCoy Kelly told The Observer that industry buzzwords that help define a business’ industry and work should be incorporated into numerous parts of a website to gain attention.

Visual is vital

Great content is essential to a high-performing website, but so are visuals themselves. Many consumers prefer clean, neat images and pages that won’t intimidate them as they search for something as simple as contact information, which should be easy to find. White space is key to include, because otherwise, consumers may be visually overwhelmed and opt for a competitor.

Companies also should regularly go through their website to make sure all links are active and take care of any routine maintenance activities that may have cropped up, such as deleting outdated information about a promotion that wrapped up six weeks ago.

Maintaining great websites takes work, but with enhanced working capital, every business can afford a top notch Web presence. Hiring contractors or full time workers to oversee a business website can be costly, but worth it to maintain business credibility and attract new customers.

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Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.