Marketing

 
National Funding Card National Funding Card

Have Your National Funding Card? Get Started.

10 04 2017

How to get email newsletter subscribers

10 04 2017

3 Simple Tips To Convert Visitors Into Email Newsletter Subscribers

An email newsletter is a great way to stay in touch with your customers and let them know when certain promotions will be held. However, you can’t get the word out about your amazing products if no one subscribes to your newsletter.

Luckily, there are many methods to bring in more subscribers. Here are a few hacks to help you grow your email list quickly:

Use color strategically

People respond differently to various colors. One marketer improved his subscribe rate by about 40 percent by adding coding that changed the border of a button from red to green when the mouse hovered over it; this color change gave the user the message to click now, according to Kissmetrics.

Obtain email newsletter subscribers

Make subscribing easy

Your customers shouldn’t have to search your website to find the opt-in form (most won’t, anyway). At the end of each blog post and landing page, include a method to sign up for your newsletter. You might also include a pop-up when the page first loads to enter an email address. Or, conversely, you can use exit intent technology so the website knows when the right moment to ask for an email address is: right before they click away from your site, Entrepreneur pointed out.

Give them an incentive

Everyone loves the chance to win free items. Offer a free product or service – preferably your own – for signing up. Your email list will grow and one or two lucky winners will get a chance to experience your business first-hand; you may win a few new customers through this method, too.

It doesn’t have to be all about free things, though. Explain the benefits of your newsletter to entice people to sign up.

 

 

National Funding financing for small businesses

Featured


  • Business insurance for small businesses

    Do You Need Business Insurance When Starting Or Growing A Company?

    Starting a small business always comes with a little bit of risk. Your venture may not pan out as planned, or it may take more time than expected to turn a profit. These risks are unavoidable, and every business owner must contend with them. Then there are other risks, like an employee who gets injured,… […]

  • How small businesses can retain customers

    Customer Retention Strategies for Small Businesses Success

    As a small business owner, you know it's much easier to work with existing customers than to bring in new ones. While a flow of fresh shoppers is always a good thing, the customers who learn about you and your store while returning time and time again are a very solid and useful base. Of… […]

  • 3 ways small businesses lose money

    3 Common Ways Small Businesses Waste Money

    Running a small business can be incredibly rewarding. At the same time, though, it can also be really difficult. Few people are experts in every aspect of entrepreneurship. For example, you might be amazing at sales, but accounting isn't your strong suit. In any case, lack of information and expertise results in profit loss for… […]

  • National Mom and Pop Business Owners day

    National Mom and Pop Business Owners Day – March 29th

    Statistics from the federal government show about 28 million mom and pop businesses exist across the U.S. That number is all the more impressive when the number of large businesses - those with more than 500 employees - is taken into account. With fewer than 20,000 of these larger companies in operation, it's not an… […]