An email newsletter is a great way to stay in touch with your customers and let them know when certain promotions will be held. However, you can’t get the word out about your amazing products if no one subscribes to your newsletter.
Luckily, there are many methods to bring in more subscribers. Here are a few hacks to help you grow your email list quickly:
Use color strategically
People respond differently to various colors. One marketer improved his subscribe rate by about 40 percent by adding coding that changed the border of a button from red to green when the mouse hovered over it; this color change gave the user the message to click now, according to Kissmetrics.
Make subscribing easy
Your customers shouldn’t have to search your website to find the opt-in form (most won’t, anyway). At the end of each blog post and landing page, include a method to sign up for your newsletter. You might also include a pop-up when the page first loads to enter an email address. Or, conversely, you can use exit intent technology so the website knows when the right moment to ask for an email address is: right before they click away from your site, Entrepreneur pointed out.
Give them an incentive
Everyone loves the chance to win free items. Offer a free product or service – preferably your own – for signing up. Your email list will grow and one or two lucky winners will get a chance to experience your business first-hand; you may win a few new customers through this method, too.
It doesn’t have to be all about free things, though. Explain the benefits of your newsletter to entice people to sign up.