06 09 2016

06 09 2016

Fun summer event marketing ideas for small businesses

After obtaining a working capital loan to fund your new small business marketing campaign, you will be faced with many different choices for what techniques and strategies to incorporate. Now that the summer months are upon us, you might want to consider a few event marketing tactics to really step up your efforts and take advantage of the great weather.  These events are can be fun ways to market your business, in addition to social media and direct email campaigns that can run throughout the year.

However, before you jump into the event marketing, you should have a way to measure the return on investment. Business2Community recommended utilizing marketing attribution software to track and monitor the success, or lack thereof, at your events. These can assist you in maximizing attendance and tracking contact and lead information to ensure you’re maximizing ROI for these events.

Hold a sidewalk sale using mobile a point-of-service solution
Upset about having to spend all your time inside when it’s so nice outside? Take the store outdoors with a sidewalk or parking lot sale. Set up a few racks, shelves or tables and give passersby an up-close glimpse of your goods. This not only gives you a chance to enjoy the weather while it’s nice, but it also eliminates a barrier between you and potential customers by allowing you to engage and interact without them even having to enter your shop.

Plus, the rise of many different types of mobile point-of-service systems means you can make sure each transaction is logged and accounted for without having to lug around a cash register.

Host a customer appreciation party or event
Everyone loves a party. Consider scheduling an event and inviting all your current customers and business partners to join in the fun. It doesn’t have to be fancy, but it should reflect your business in some way, if possible.

Be sure to approach the event strategically. Spread the word on social media and email blasts. Set up metrics that you can track to ensure you’re obtaining a strong ROI for the event. For example, be sure to gather email addresses of participants so you can thank them for attending and add them to your mailing lists. Or use the event as a means to showcase a new product launch or even a rebranding and get direct customer feedback.

Partnering with noncompetitive local businesses can help alleviate the overall cost of the event. Best of all though, this can grant you access to cross-promotional channels that let you target new customers or more cost-effective vendors.

Hit the pavement and find the crowds
Sometimes you don’t have to host your own event to take advantage of a gathering of people. The warmer weather brings people out of their houses as they go to festivals, parks, beaches and other outdoor areas. Printing out flyers or even setting up a stand somewhere people are congregating can be a good chance to spread the word about your small business and gain new customers. Keep track of how many flyers were distributed and even set up a special landing page to track how many people visit your website after reading the information.  This can even potentially open up an entirely new segment of the market that you might be not have considered targeting in the past.

If you do decide to set up a stand somewhere outside a gathering, be sure to check with your local ordinances regarding any regulations that might cover this scenario.

Hand out stuff
Handing out branded freebies or samples of your product provides a quick and easy way to get your name out there. As noted by Intuit Quickbooks, giving away items – especially seasonal goods like a T-shirt or water bottle – can be a great route to raise brand recognition and increase your customer base. If you’re in the food industry, you can stand right outside the front door and pass out free samples. E-commerce stores can include a free gift with every online sale of a minimum amount.

Incorporating outdoor event marketing can provide several lucrative routes to not only grow your business but also take advantage of the weather while it’s nice out.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.