06 30 2016

06 30 2016

Small business marketing hacks every owner should know

Crafting a small business marketing campaign requires more than merely following the easy tactics. Increasingly, small business owners need to tweak these techniques to truly unlock the underlying potential of the marketing campaign.

When sales are down and profit margins are razor thin, small business owners need to rely on every trick up their sleeve, and then some, to ensure they’re maximizing their investment on marketing and stretching each dollar as far as possible. Consider these small business marketing hacks to optimize the campaign:

Change the metadata for web content
You’ve spent some money creating a digital marketing campaign, including redesigning your website, posting a library worth of content and even uploading videos to your blogs. These collateral should drive web traffic to your site, especially since you’ve no doubt leveraged a well-researched search engine optimization strategy.

However, after a while, as the content lingers around on your website, you might find that the number of online visitors has started to drop off. Since you’ve already spent your marketing budget on the initial collateral, you might think you’re out of options until you draft and implement your next budget.

This doesn’t mean you can’t repurpose and reuse the material to continue gaining value from the initial investment. As noted by MarketingProfs, by sufficiently changing the metadata on your website’s content for the blogs, videos and other collateral, you can potentially fool Google, Yahoo and Bing’s search-and-rank algorithms into thinking you’ve posted entirely new content.

Acquire social proof
Social proof is becoming an increasingly important aspect of the small business marketing campaign. As noted by Kissmetrics, social proof is the combination of reviews, ads, blogs and other indicators of your online presence that has been verified or shared by customers or industry peers. In many ways, social proof is akin to a business “keeping it real” and displaying a sense of authenticity with their products and marketing campaign as provided by a satisfied individual.

For example, 70 percent of customers say they look at online reviews when they’re determining whether to patronize a new company, according to Kissmetrics. This makes online reviews immensely invaluable for spreading the good word about your business.

Case studies and client testimonials are two great ways to showcase this popular online currency. These highlight your customers’ satisfaction while simultaneously providing you a forum to promote your products or services.

Segment your email list
Instead of sending out one cookie-cutter email blast to all your customers, it can help to segment out the recipients into a predetermined marketing demographic. Too many small business owners send out the same marketing message as a monolithic block to all of their clients, website visitors, industry peers, partners, affiliates and more. But each of these groups will have different demands and expectations from your business.

By segmenting your email list into its respective categories, you can target these groups much better, and ideally find a more precise way to engage these individual markets. An email marketing strategy with segmented groups allows you to tailor the message to directly address the demands and needs of a particular cohort.

Consider guerilla marketing
Much like guerilla warfare, guerilla marketing utilizes non-traditional engagement tactics to reach customers in innovative and unusual ways. By reaching out to these individuals in creative attempts, they become more susceptible to your message and the campaign increases the chances of converting the lead.

As noted by Business2Community, these campaigns are typically less expensive and, if successful, can easily go viral. Some examples of guerilla marketing include using graffiti (with permission from the property’s owner), placing stickers in highly visible locations and attempting publicity stunts you can capture on video to post to your social media channels.


Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.


US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan. What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number. We will also ask for your name, address, date of birth, and other information that will allow us to identify you. We may also ask to see your driver’s license or other identifying documents.


For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.


For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, text-messages, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.


Text Messaging:

By providing my wireless phone number to National Funding, Inc., I agree and acknowledge that National Funding, Inc. may send text and multimedia messages to my wireless phone number for any purpose. I agree that these text or multimedia messages may be regarding the products and/or services that I have previously purchased and products and/or services that National Funding, Inc. may market to me. I acknowledge that this consent may be removed at my request but that until such consent is revoked, I may receive text or multimedia messages from National Funding, Inc to my wireless phone number.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121. Funding amount and credit approval is subject to a full credit profile review.