05 08 2014

05 08 2014

4 Tips On Launching A Successful Business Blog

Running a business is about more than selling quality products and services. Even if a company is the best in the field, it won’t mean much if people aren’t paying attention. There are plenty of marketing opportunities available, of course. Company leaders can go the traditional route and advertise through print, or they can opt for more high tech options and promote themselves online. What is often forgotten, however, is the power of a well written blog post.

When some people think of blogging, they imagine posts on style, fashion or politics. This doesn’t have to be the case. Or, as many have mastered, businesses can combine entertainment and current events with business news in order to promote themselves and reach a broader audience. Here are a few tips on launching a successful business blog:

1. Start small

When first endeavoring into the world of blogging, there’s no need to overwhelm oneself. Companies don’t need a staff of writers to promote themselves through blog posts, nor do they need to launch a site with a dozen articles at once.

Owners should start small, set reasonable goals and take it one blog post at a time. This will improve the likelihood of creating a successful blog. It’s much better to start with one or two high quality posts than 10 sloppy and uninformative pieces.

2. Promote business events

In addition to posting relevant articles intended to inform and educate consumers, it’s important to announce specific events that are going on at any given time. Whether that’s a short term sale, long term string of events, conferences or exciting staff changes, it’s important to keep consumers updated. This can help customers feel connected to a business, which can in turn bring in more profits.

Another way to promote business events and relevant information is to assemble a newsletter including blog posts from the week or month. This will increase an audience and readership, which is nothing but a good thing.

3. Be consistent

If a business really wants to increase traffic, it’s essential to keep a blog updated. If a consumer visits a website and sees the latest blog post is dated a year earlier, it shouldn’t be surprising if they leave the site.

Instead, business owners should make a blogging schedule and stick to it. It doesn’t necessarily have to be once a day – although that is ideal – but a few days a week should suffice.

4. Keep up with tech trends

If a business owner really wants to improve traffic and lead generation, they should make sure their website is as user friendly and visually appealing as possible. While this may be easy in theory, one thing often gets in the way: money.

Buying the latest in technology can be expensive and difficult for business owners, which is why many explore their equipment leasing options through lenders like National Funding. Equipment leasing provides business owners the freedom to choose their own technology at a price they can afford, without the burden of upfront costs. Staying on top of tech trends is important – individuals looking to improve business practices should consider talking to a professional today.

Find Out How Much Funding You Qualify For

Fields marked with an * are required
By clicking this button I agree to all terms and conditions.

Terms & Conditions

General Acceptance

Any applications submitted electronically shall have the same force and effect as if the application bore an inked original signature(s). The above information, together with any accompanying financial statements, schedules, or other materials, is submitted for the purpose of obtaining credit and is warranted to be true, correct, and complete.

 

US Patriot Act:

To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person and business that seeks a business loan.  What this means for you: When you apply for a loan, we will ask for your business name, address, and Tax Identification Number.  We will also ask for your name, address, date of birth, and other information that will allow us to identify you.  We may also ask to see your driver’s license or other identifying documents.

 

For Loan/Merchant Services:

The Merchant and Owner(s)/Officer(s) identified in the application (individually, an “Applicant”) each represents, acknowledges and agrees that (1) all information and documents provided to National Funding, Inc. (“NF”) including credit card processor statements are true, accurate and complete, (2) Applicant will immediately notify NF of any change in such information or financial condition, (3) Applicant authorizes NF to disclose all information and documents that NF may obtain including credit reports to other persons or entities (collectively, “Assignees”) that may be involved with or acquire commercial loans having daily repayment features and/or Merchant Cash Advance transactions, including without limitation the application therefor (collectively, “Transactions”) and each Assignee is authorized to use such information and documents, and share such information and documents with other Assignees, in connection with potential Transactions, (4) each Assignee will rely upon the accuracy and completeness of such information and documents, (5) NF, Assignees, and each of their representatives, successors, assigns and designees (collectively, “Recipients”) are authorized to request and receive any investigative reports, credit reports, statements from creditors or financial institutions, verification of information, or any other information that a Recipient deems necessary, (6) Applicant waives and releases any claims against Recipients and any information-providers arising from any act or omission relating to the requesting, receiving or release of information, and (7) each Owner/Officer represents that he or she is authorized to sign this form on behalf of Merchant.(8) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (9) this request is for business and not for consumer purposes.

 

For Equipment Services:

I hereby certify: (1) the information provided is true and correct, (2) you are hereby authorized to investigate all bank, credit, and trade references, and said references are hereby authorized to release any requested information to you or your nominee, (3) such authorization shall extend to obtaining personal credit profile in considering this application and subsequently for the purposes of update, renewal or extension of such credit or additional credit and for reviewing or collecting the resulting account, (4) this information may be transmitted by us to you and by you to underwriter(s) for the purpose of granting me credit, either electronically or manually, and that by submitting this application, I take full responsibility for transmission thereof, (5) I am over 18 years of age, (6) I acknowledge my rights under the Fair Credit Reporting Act, (7) I consent to receive direct mail, faxes, and e-mails sent by National Funding and its affiliates for the purposes of transmitting account updates, requests for information and notices, and (8) this request is for business and not for consumer purposes.

The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status or age (provided the applicant has the capacity to enter into the binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act. If for any reason your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial. To obtain the statement, please write to National Funding Inc., 9820 Towne Centre Drive, San Diego, California 92121.  Funding amount and credit approval is subject to a full credit profile review.