Content marketing is a great way to generate leads and engage customers, without making a long sales pitch to them.
Utilizing alternative lending can provide that quick injection of funding necessary for building and implementing a solid small business technology strategy.
Small business owners should prepare for the top trends impacting their industries in the next year, including the rise of cloud computing, shifting demographics and the importance of alternative financing.
Owners planning to invest in their business this year should consider the benefits of alternative financing.
Online retailers should consider optimizing their website in time for the holidays.
The five-day shopping period following Thanksgiving indicated that shoppers are more inclined to shop online than in person.
With so many tasks to focus on, small-business owners can easily end up making simple mistakes that can cost the business the opportunity to make sales and grow the company.
Small-business owners could forego their brick-and-mortar shops to focus on ecommerce, which has significant benefits, including lower overhead and direct access to customers.
Business owners need to manage their online reputation to ensure one bad review does not negatively affect thousands of other potential customers.
There are several ways small business owners can make the current payment technology work in protecting their customers’ financial data.