Earth Day falls each year on April 22. This celebration of the planet focuses on protecting the environment and being conscious of decisions that impact local and global ecosystems. The holiday can have an equal focus on the actions of individuals and businesses, so there’s no reason your company can’t take part in Earth Day […]
Whether social media, print ads, email or direct mail, small business marketing is essential to grow your reach and your revenue. Get valuable tips on marketing for small business that can complement your existing marketing plan or jump-start a new one.
As a small business owner, you know it’s much easier to work with existing customers than to bring in new ones. While a flow of fresh shoppers is always a good thing, the customers who learn about you and your store while returning time and time again are a very solid and useful base. Of […]
Statistics from the federal government show about 28 million mom and pop businesses exist across the U.S. That number is all the more impressive when the number of large businesses – those with more than 500 employees – is taken into account. With fewer than 20,000 of these larger companies in operation, it’s not an […]
Being active in the digital world is essential to maintaining relationships as well as customer acquisition. Nearly 90 percent of American adults say they use the internet, and close to 80 percent say they have a smartphone, according to Pew Research Center. As such, online marketing is crucial to the health of your business. But […]
Becoming an entrepreneur can be a fun, exhilarating adventure. But sometimes, the enormity of the challenge of starting and leading a successful business can be overwhelming. In those moments, it’s important to have inspiration to propel you forward, or advice to give you clarity to your situation. Luckily, some of the best business advice and […]
There are countless ways to bring people to your website. Engage them on social media, pay for ads on search engines or even include QR codes in your print marketing efforts. While these are all excellent methods to drive traffic to your site, there’s one approach that may be more important than the others: organic […]
Everywhere you look, you’re bound to see someone scrolling through newsfeeds, messages or even news articles on their mobile devices. Smartphones are no longer considered so much a luxury as they are a necessity. In the U.S., 72 percent of the population reports owning a smartphone, according to a survey conducted by the Pew Research […]
As a business owner, you have a long list of responsibilities and tasks you need to be on top of. But there are some things that you simply don’t have the time, expertise or money for. An important lesson successful business owners learn sooner or later is that turning to a helping hand at the […]
After the holiday rush, it’s still important for businesses to continue innovating. To maintain longevity and keep an edge over their competitors, managers need to constantly think of ways to future-proof their companies. Although it can be difficult to know what exactly is coming next, a brand can take a few steps to ensure that a company’s] […]
The new year is a time for reflection, and that includes small business owners.
Black Friday might be over, but the holiday shopping rush is far from done.
Retailers shouldn’t overlook the importance of returns during the holiday season.