Category: Marketing

 

Category: Marketing

Whether social media, print ads, email or direct mail, small business marketing is essential to grow your reach and your revenue. Get valuable tips on marketing for small business that can complement your existing marketing plan or jump-start a new one.

Gain Social Media Followers

Marketing

7 Ways To Attract More Social Media Followers For Small Businesses

Social media platforms like Twitter, Facebook, YouTube, and LinkedIn are wonderful ways to connect with your customers, answer their questions and alert them when you have a new product or a sale. However, the benefits of social media can only truly be realized if you have a following. Creating a social media account is only the […]

How to get email newsletter subscribers

Marketing

3 Simple Tips To Convert Visitors Into Email Newsletter Subscribers

An email newsletter is a great way to stay in touch with your customers and let them know when certain promotions will be held. However, you can’t get the word out about your amazing products if no one subscribes to your newsletter. Luckily, there are many methods to bring in more subscribers. Here are a few […]

Create a small business survey

Marketing

5 Steps To Creating An Effective Small Business Survey

Being passionate about your business, sadly, isn’t enough to keep it afloat. One in five businesses will fail in their first year, and only half last for 10 years. Two of the biggest mistakes entrepreneurs make is investing in the wrong idea and failing to market it to the right audience. In fact, 42 percent of […]

How to create an email marketing campaign

Marketing

Create An Email Marketing Campaign Your Audience Will Want To Read

Email marketing is a tried and true way to speak directly to your company’s biggest fans. If they’re on your email list, they’ve already connected with you in some way or another – perhaps they made a purchase, created an account or simply signed up for your newsletter. However, just because the people on your […]

How to use live chat software in sales

Marketing

How To Use Live Chat Software To Improve Small Business Sales

When your customers have a question – whether it’s about your offerings, a small detail of a product or the sales process itself – giving them a prompt answer might be the difference between a sale and a lost prospect. Unfortunately, many online retailers find that the final step in the sales process – making the […]

Generate content ideas for your blog

Marketing

3 Ways To Generate Content Ideas For Your Industry Blog

Every business today should have a website. The typical consumer has internet access, not to mention a smartphone, tablet, laptop or desktop computer with which to search for entertainment and information. Claiming your own spot online makes it easy for your tech-savvy customers to find you. But while having a website – with product or […]

Facebook live for small businesses

Marketing

How To Use Facebook Live For Small Businesses

As a business, it’s important to stay current on trends your customers engage in. A recent social media trend is Facebook Live, a tool that allows users to live stream anything they wish directly to the social media platform. Consumers love to use Facebook Live to share snippets of events they wish to show their […]

Earth day benefits for small businesses

Marketing

How Can Small Businesses Benefit From Earth Day?

Earth Day falls each year on April 22. This celebration of the planet focuses on protecting the environment and being conscious of decisions that impact local and global ecosystems. The holiday can have an equal focus on the actions of individuals and businesses, so there’s no reason your company can’t take part in Earth Day […]

How small businesses can retain customers

Marketing

Customer Retention Strategies for Small Businesses Success

As a small business owner, you know it’s much easier to work with existing customers than to bring in new ones. While a flow of fresh shoppers is always a good thing, the customers who learn about you and your store while returning time and time again are a very solid and useful base. Of […]

National Mom and Pop Business Owners day

Marketing

National Mom and Pop Business Owners Day – March 29th

Statistics from the federal government show about 28 million mom and pop businesses exist across the U.S. That number is all the more impressive when the number of large businesses – those with more than 500 employees – is taken into account. With fewer than 20,000 of these larger companies in operation, it’s not an […]

Tips to boost your online marketing efforts

Marketing

5 Offline Marketing Strategies That Support Small Businesses

Being active in the digital world is essential to maintaining relationships as well as customer acquisition. Nearly 90 percent of American adults say they use the internet, and close to 80 percent say they have a smartphone, according to Pew Research Center. As such, online marketing is crucial to the health of your business. But […]

Entrepreneurial books to own

Marketing

7 Books All Entrepreneurs Should Have On Their Bookshelves

Becoming an entrepreneur can be a fun, exhilarating adventure. But sometimes, the enormity of the challenge of starting and leading a successful business can be overwhelming. In those moments, it’s important to have inspiration to propel you forward, or advice to give you clarity to your situation. Luckily, some of the best business advice and […]